E-mail

There’s a lot to know about direct mail and email fundraising: two of the most-used channels for nonprofits seeking support.

If you have a monthly giving program, chances are your processor sends a gift confirmation email every month.

Nhu Te is joined by Sarah Robie and Bradley Martin to dive into the arising challenges of email deliverability. 

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

Email communication continues to be an important tool in a nonprofit organization’s peer-to-peer fundraising toolkit.

As you write a new donor appeal letter (or email), close your eyes and see the donor. See their smile, speak their name, blink at them and make it real.

Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email is a digital platform for persuasive rhetoric, which can be used to help convince people to donate, this can only be done when email is used correctly.

For many organizations, the end of the nonprofit fiscal year can be a challenging time, with escalated pressure to achieve budget goals. Often, nonprofit leaders will look to their direct-response fundraising programs to fill budget shortfalls in the few remaining weeks of the year...

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences. For nonprofit marketers, email marketing can help to retain existing donors but also to convert new ones through relevant, personalized and valuable content...

Temperatures across the U.S. are still soaring, but back-to-school sales hint that fall is on the way—which means it’s time for nonprofit marketers to start planning for the 2018 holiday season. The holidays are a critical time for nonprofits to connect with donors, volunteers and advocates and drive them to action...