E-mail

For many organizations, the end of the nonprofit fiscal year can be a challenging time, with escalated pressure to achieve budget goals. Often, nonprofit leaders will look to their direct-response fundraising programs to fill budget shortfalls in the few remaining weeks of the year...

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences. For nonprofit marketers, email marketing can help to retain existing donors but also to convert new ones through relevant, personalized and valuable content...

Temperatures across the U.S. are still soaring, but back-to-school sales hint that fall is on the way—which means it’s time for nonprofit marketers to start planning for the 2018 holiday season. The holidays are a critical time for nonprofits to connect with donors, volunteers and advocates and drive them to action...

If we are being honest, on most days our inboxes are buried under a barrage of email. Many of the emails are automated email newsletters from businesses or organizations that we support. Many get marked “read” without us ever opening them or reading them. Really good email campaigns need to be cleverly written in order…

One of the best ways to get the word out about a fundraising campaign is through email. Emails are free, instant, completely customizable and able to reach anyone on your list who has an email address, which is pretty much everyone...

The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign to pull off due to the fact that its email open rates were declining, it was executed remarkably well...

As a young email marketer working for a major nonprofit in Chicago, one of the first projects I took on was overhauling our email marketing program and redesigning our monthly donor newsletter...

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…

In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox...

We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them...