E-Philanthropy

Sure, there are important differences in creative approach for mail and electronic media. But many marketing and fundraising best practices transcend the medium involved. Here are a few examples.

Ted Hart speaks with Kendall Webb, founder and executive director of JustGive.org, about online and mobile giving on his Nonprofit Coach radio show.

FundRaising Success looks at amfAR’s 2011 Direct Marketing Fundraisers Association (DMFA) E-mail Renewal Package of the Year winning campaign, the holiday/year-end e-mail.

Paul Habig, executive vice president of SankyNet, shares some best practices for a successful fundraising e-mail campaign.

Tis the season for giving and this holiday season the USO is offering Americans a unique way to spread cheer and give gifts that matter, with the launch of its first-ever alternative giving website, the USO Wishbook.

Kim Cubine shares political fundraising takeaways for the 2012 presidential election cycle offered at the panel discussion “The Great Debate: Channel Wars — Red vs. Blue, Old vs. New.”

Ted Hart speaks with Randal Moss, social media and digital marketing manager at MeadWestvaco and co-author of "The Future of Nonprofits: Thrive and Innovate in the Digital Age," about nonprofit fundraising innovation on his Nonprofit Coach radio show.

The Norwegian Cancer Society's Beate Sorum shared her top 10 tips for digital fundraising success at IFC Holland last month.

Ashton Kutcher, Kanye West and other big-name celebrities don’t do as much good for charity on Twitter, Facebook or other social networks as less-famous people, a new study finds. Actors, comics, singers and bloggers with deep personal ties to causes and potential donors raise far more money for charities.

The report, released this week by the consulting firm Zoetica Media and PayPal, the online donations portal, studied six major online fundraising campaigns.

As the world becomes more digital every day, online fundraising continues to grow in importance and volume. But it's unrealistic to expect donors to give online if you don't engage them first. That's the name of the game in e-philanthropy: engagement.