E-Philanthropy

November 11, 2009, The New York Times — BRAD SUGARS says he believes that cancer can be defeated, one birthday at a time.

November 11, 2009, The New York Times — FOUR years ago, the visitors at SecondLife.com staged a virtual walkathon and raised $5,000 for the American Cancer Society by sending avatars walking in loops with mouse clicks and key strokes.

November 5, 2009 — As American consumers go online to purchase their holiday gifts, research indicates that a growing number of internet shoppers will also be going online to give to charity. Last year more than 50 percent of online consumers¹ said they planned to give online to charity in the last quarter of the year. With that number expected to grow in 2009, it’s time for nonprofits to make the most of online giving this holiday season.

BETHESDA, Md., November 5, 2009 — In a sign of the steady growth in online giving, even amid the recent recession, Network for Good, the Internet's leading nonprofit giving platform, has now processed over $300 million in online donations to more than 50,000 charities since its inception in November 2001.

LITTLE ROCK, Ark., November 4, 2009 — Take care of all of your holiday gift giving while supporting a variety of programs dedicated to ending hunger and poverty through the E-Gift Cards of Hope Equity, the unique endowment-giving Web site from Heifer Foundation.

Washington, DC, November 4, 2009 — Razoo.com today unveiled GiveMN.org, a comprehensive, local giving marketplace in partnership with the St. Paul Foundation and the Minnesota Community Foundation. The GiveMN site is designed to connect donors and non-profits in Minnesota and set a new standard for online giving.

In its whitepaper "How Do You Measure Up?," Convio shares four online trends every fundraiser should know to make the most of his or her organization's online presence and to stay engaged and foster relationships with constituents.

November 2, 2009, Star Tribune — First there was online shopping, then banking, then everything from utility payments to theater ticketing. Today Minnesota marks another Internet first as it launches one of the nation's most sophisticated tools to boost "e-philanthropy.''

Over the last few years, online fundraising has emerged as an area with the greatest potential for growth. Still, it remains one of the most underutilized means of fundraising today.

Study after study shows that the multichannel donor has a higher long-term value than the single-channel donor. The donor who gives through and receives communications from multiple channels typically donates more frequently, has a higher average gift and stays active for a longer period of time.