Event Management

Don't Make These Mistakes at Your Next Fundraising Event
April 26, 2016 at 9:23 am

It’s fundraising event season! And everybody is hard at work with caterers, venues, auctions—you name it. But what about your guests? Sometimes in all the hubbub, we forget to worry about our lovely guests who are nice enough to attend. If your guests are not enjoying themselves, you just might not see them again. Then…

Millennial Running Study: Turning Their Miles Logged Into Your Mission Spread
April 14, 2016 at 9:47 am

Last month, a fascinating study was released called, "Millennial Running Study." Well, fascinating to me anyhow, being that I fit in both categories—Millennials and runners—and have made it my life’s work to encourage people to turn their passion for running into a catalyst for doing good in the world. Something powerful happens when you connect…

Volunteer Fundraiser Dilemma Illustrates Big Issues in P2P Fundraising
April 13, 2016 at 10:42 am

I have spoken at and attended many of my clients’ national leadership meetings supporting their peer-to-peer income streams. I have been in a lot of bars and conference hotels and had a lot of conversations with a lot of volunteer leaders about how they came to be there. I met Jean Duffy at the American Foundation for Suicide Prevention (AFSP) conference in Little Rock, Ark., this year...

Zero to $1.7M in a Year
April 6, 2016 at 11:23 am

I am lucky to be able to spend time with smart people who have great experiences to share. One such person is Jim Leighton, vice president of events and partnerships at Children’s Cancer Research Fund. He straddles management of two sibling events—a virtual, do-it-yourself cycling event that is about a year old and has raised $1.7 million already, and a 14-year-old walk that regularly raises between $200,000 and $300,000...

What’s the Alternative to Giving Tuesday? Community Foundation Raises $1.3M in 30-Hour Event
March 16, 2016 at 11:17 am

Earlier this month, the First Community Foundation Partnership, located in the north central area of Pennsylvania, hosted its third annual Raise the Region campaign. This 30-hour online giving event raised funds for participating organizations in a six-county area. Community foundation giving days are part of a growing trend separate from the more widely known Giving…

More Charities See Significant Revenue From Peer-to-Peer Fundraising
March 10, 2016 at 11:18 am

While some of the nation's largest peer-to-peer fundraising events—runs, walks and rides among them—are struggling to compete with newer, faster-growing campaigns, others are seeing significant increases in revenue, an annual study by the Peer-to-Peer Professional Forum found. The "Peer-to-Peer Thirty" report found that four of the campaigns ranked in the top five in 2006 have…

Do You Have Your Fundraising Event Strategies Nailed Down?
March 8, 2016 at 9:10 am

Whether you are a small, medium or large nonprofit organization, engaging the community through local fundraising events is a great way to raise awareness and needed funds. Here are 57 ideas for you to consider…

How Behavior Leads to Belief
February 17, 2016 at 10:06 am

At Turnkey, we often say, “Behavior leads to belief.” I am glad that we are typically on a webinar when we say that, as the phrase is often met with disbelief. I present at my best when the eye-rolling is invisible to me. What we mean by that phrase is that if we can elicit a behavior from an individual, that individual will form a narrative about why that behavior makes sense....

Selfies, Beer, Wrestling: How 3 Museums Captured the Elusive Young Professional Crowd
February 11, 2016 at 10:46 am

There’s a creature spoken about in hushed tones by those in the museum and membership-based nonprofit world. Some say it’s a myth. Others swear they’ve seen it with their own eyes before. Still, others laugh and claim it’s just an urban legend. It is the young professional. Yes, that most elusive and desired of members:…

5 Reasons Why Adding a 5K to Your Walk Is a Terrible Idea
February 3, 2016 at 11:06 am

Participants in a 5K show up because they want to run a 5K. While a rare few may have a mission connection that they are acting on, the vast majority are motivated extrinsically. They simply want a 5K experience—any 5K experience. These participants, for the most part, have little or no mission attachment. Why does the difference in motivation make adding a 5K to your walk a bad idea?...