Events
May 9, 2017 at 10:05 am
A legendary name in fundraising, Roger Craver is co-founder of the “The Agitator” and author of “Retention Fundraising: The Art and Science of Keeping Your Donors for Life.” He is not your average fundraiser—a disruptor and a challenger of the status quo—in fact; he continues to bring light and knowledge about donor retention, one of the biggest challenges facing the nonprofit sector today...
May 8, 2017 at 10:39 am
As the technology landscape continues to advance, more and more options are becoming readily available for use. And these technologies are beneficial tools to help enhance nonprofit organizations in many ways—by increasing donations, retaining donors and achieving the organization’s goals...
April 27, 2017 at 10:02 am
The National Park Foundation is commemorating the National Park Service’s 100th anniversary with its $350 million Centennial Campaign for America’s National Parks...
March 21, 2017 at 8:37 am
Hunger affects 42.4 million people (one in eight Americans), 13.1 million of whom are children and 5.7 million of whom are the elderly. The organization launched its most recent initiative, “This is Hunger.” With this initiative, MAZON is touring the country and giving people the opportunity to participate in a two-part solution to end world hunger...
January 25, 2017 at 9:08 am
I was at the Women’s March in D.C., and as I went through the experience, I couldn’t help but think about the psychological principles we apply each day in the course of our work. We figure out how to use natural human biases to create conditions in which people are likely to say “yes” to our ask for fundraising, volunteerism or donations. The biggest bias at work at the Women’s March was ingroup bias. Here's what that means...
January 24, 2017 at 10:15 am
Phoenix Rescue Mission’s website was stuck in the past. Inconsistent design. Too much copy. No mobile responsiveness. The old site (pictured left) was outdated—or worse, cold. “One example is the ‘Homelessness’ page,” said Eric Himes, account director for Grizzard Communications Group, who submitted the entry. “The previous page was full of vital and relevant information, but it read a bit like a term paper.”...
January 24, 2017 at 10:08 am
Cara Schmidt, development officer for Camphill Special School, wanted to build upon the school’s #GivingTuesday success in 2014 with a bigger, better 2015 campaign. The catch? She wanted to do it entirely via social media. It’s easy to reach people on social media. It’s much harder to get them engaged...
January 24, 2017 at 10:07 am
“A challenge has been made.” Those are the big, bold words written across the front of this Barnes Foundation upgrade appeal’s oversized envelope, practically daring donors to open the package. The mailing—inviting the foundation’s closest and most dedicated supporters to advance their memberships to a higher level—was designed inside and out to make recipients feel special...
January 24, 2017 at 9:55 am
When Congress passed legislation in December 2014 to establish a congressional commission to study the feasibility of and recommend a site for the National Women’s History Museum, there was a catch. The commission and museum would both need to be financed with private money. No Washington, D.C, museum had ever been asked to underwrite its own congressional commission...
January 24, 2017 at 9:55 am
As endorsers go, the pope is about as good as it gets. So when Pope Francis visited Catholic Charities of the Archdiocese of Washington for a church service in 2015, the organization saw a major fundraising opportunity. The charity worked with DaVinci Direct on a follow- up mailing that would turn residual momentum from the visit into donation dollars...
