Events

Total 2014 P2P event revenues were down 2.47 percent from 2013, and six of the top 10 programs saw losses, with three of them down double-digit percentage points. Those three events still grossed a combined $498.6 million last year, but the downward trend signifies that, even for big-time nonprofits, P2P fundraising events aren't exactly a sure thing. Does that mean you should abandon that run event you were planning? Far from it. But you should arm yourself with the latest in P2P event science to better your chances for success...

By August of last year, more than 3 million people had donated to the Ice Bucket Challenge, the majority of them first-time donors. It was a massive influx of dollars and donors, and ALS Association now had at its fingertips a deep pool of potential future donors. It was a huge opportunity. Converting even a fraction of those first-timers into repeat donors would have a massive, profound effect on future fundraising efforts...

Masumi Herota, a 41-year-old South Carolina native, plans to run for 72 hours straight and cover up to 300 miles as part of a solo P2P fundraising effort to benefit the American Cancer Society. Herota is an "ultra" runner (a sort of elite class of runners who specialize in solo runs covering distances greater than a marathon) whose résumé includes multiple 50K's and two 24-hour runs of more than 90 miles...

Last year, Project HOPE set out to implement its first P2P fundraising program. We were intrigued: Here was this respected, well-established nonprofit with five decades of fundraising experience and a reputation for efficiency, and it had never invested in P2P until now. How would it go? Does experience in traditional fundraising methods translate to P2P success? We wanted to find out...

Peer-to-peer fundraising has exploded of late, growing in scope and scale from supplementary funding stream to borderline necessity. P2P's emergence has been great for nonprofits, but there's a learning curve. That's why we're hosting the NonProfit PRO P2P: Redefining Peer to Peer conference, October 1 in Baltimore...

What will it take to get millennials talking about the damaged Jefferson Memorial in Washington? Maybe a music festival with a lineup featuring Drake, the Strokes and other popular musicians. That’s what the Trust for the National Mall is banking on as it gets ready to host its first Landmark Music Festival in September, featuring…

It's here! The NonProfit PRO Emerging Tech & Growth Conference is happening. Right now. Are you here? If you are, come say hi to the staff. We're all pretty friendly! Couldn't make it out? Not a problem. We'll be providing live coverage of the event throughout the day, updating with key information, photos and tidbits from the conference. This post will serve as your go-to hub...

"Oh no," you're thinking. "I missed my chance to check out all the unbeatable, timely, topical education on the biggest tech issues affecting nonprofits. Also, happy hour. I missed that too." Fear not, reader. You haven't missed your chance. You can still register! Find out how...

Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm serving global nonprofit organizations, announced that the Direct Marketing Association of Washington (DMAW) awarded the firm 13 MAXI Awards, including a platinum Big Idea Award for Guide Dogs for the Blind’s Cookie Cutter Cultivation package...

All throughout our lead-up to the NonProfit PRO Emerging Tech & Growth Conference, we've been hyping up "and more." We've listed all the great topics we're covering, all the big-name organizations that will be presenting, and all the bonus reasons to check out the conference. And without fail, each announcement has promised "and more." We're happy to finally announce just what that means.