Events

There is a worrying trend that may sound familiar to some of you: Fundraising event revenue online is down in the first half of 2015 versus the same time last year. Not in all cases of course, but in enough situations to warrant a discussion. Some of the data I have examined tell a pretty clear story. As audience shifts from desktop to mobile, the average gift online is declining. So even though there are more donations, the overall revenue is less than 
the same time period last year. What’s going on here...

There are a ton of conferences out there. It's impossible to make it to all of them, unless your job title is Professional Conference Go-er, or something. And even then, you'd need to hire an Associate Conference Go-er to keep up. There are that many. But, trust us, if you're a nonprofit professional whose work is even remotely related to peer-to-peer fundraising, you don't want to miss the NonProfit PRO P2P: Redefining Peer to Peer Conference, Oct. 1 in Baltimore. Here are five reasons why...

Total 2014 P2P event revenues were down 2.47 percent from 2013, and six of the top 10 programs saw losses, with three of them down double-digit percentage points. Those three events still grossed a combined $498.6 million last year, but the downward trend signifies that, even for big-time nonprofits, P2P fundraising events aren't exactly a sure thing. Does that mean you should abandon that run event you were planning? Far from it. But you should arm yourself with the latest in P2P event science to better your chances for success...

By August of last year, more than 3 million people had donated to the Ice Bucket Challenge, the majority of them first-time donors. It was a massive influx of dollars and donors, and ALS Association now had at its fingertips a deep pool of potential future donors. It was a huge opportunity. Converting even a fraction of those first-timers into repeat donors would have a massive, profound effect on future fundraising efforts...

Masumi Herota, a 41-year-old South Carolina native, plans to run for 72 hours straight and cover up to 300 miles as part of a solo P2P fundraising effort to benefit the American Cancer Society. Herota is an "ultra" runner (a sort of elite class of runners who specialize in solo runs covering distances greater than a marathon) whose résumé includes multiple 50K's and two 24-hour runs of more than 90 miles...

Last year, Project HOPE set out to implement its first P2P fundraising program. We were intrigued: Here was this respected, well-established nonprofit with five decades of fundraising experience and a reputation for efficiency, and it had never invested in P2P until now. How would it go? Does experience in traditional fundraising methods translate to P2P success? We wanted to find out...

Peer-to-peer fundraising has exploded of late, growing in scope and scale from supplementary funding stream to borderline necessity. P2P's emergence has been great for nonprofits, but there's a learning curve. That's why we're hosting the NonProfit PRO P2P: Redefining Peer to Peer conference, October 1 in Baltimore...

What will it take to get millennials talking about the damaged Jefferson Memorial in Washington? Maybe a music festival with a lineup featuring Drake, the Strokes and other popular musicians. That’s what the Trust for the National Mall is banking on as it gets ready to host its first Landmark Music Festival in September, featuring…

It's here! The NonProfit PRO Emerging Tech & Growth Conference is happening. Right now. Are you here? If you are, come say hi to the staff. We're all pretty friendly! Couldn't make it out? Not a problem. We'll be providing live coverage of the event throughout the day, updating with key information, photos and tidbits from the conference. This post will serve as your go-to hub...

"Oh no," you're thinking. "I missed my chance to check out all the unbeatable, timely, topical education on the biggest tech issues affecting nonprofits. Also, happy hour. I missed that too." Fear not, reader. You haven't missed your chance. You can still register! Find out how...