Events

Not many Americans understand the cruel reach of Crohn’s disease. Perhaps because it’s a disease that, while afflicting millions of people of all ages, makes folks undeniably squeamish. It involves blood and guts and diarrhea. It inflames your digestive and gastrointestinal tract and eats away at your colon.

But Roger F. Koman, former for-profit marketing maven and current vice president of new enterprises and new business development for the Crohn’s & Colitis Foundation of America, wants to shatter those perceptions, raise awareness and funds, and afford patients, families and anyone who will listen a comfortable forum to speak freely about the disease.

How Do You Plan to Use the Internet as Part of Your Next Special-Event Fundraiser?

What to do? A legend in direct marketing comes up with an idea for your nonprofit, an idea that would increase donations dramatically. But it’s an idea that goes against the very core of your mission.

If you’re Consumers Union, the nonprofit publisher of Consumer Reports, you reject it. You send direct marketing guru Jerry Huntsinger away and quietly hope he’ll come back.