We can't control what others are doing, but we can make sure what we are doing is squeaky-clean. At least then it will be easier to avoid shrapnel from the battle raging around us.
Executive Issues
Money to build nonprofit organizations isnโt just lying around. But with a compelling argument for how money to build an organization can result in much greater impact, many more donors can become builders.
At the 2012 Bridge to Integrated Marketing and Fundraising Conference last month, three fundraising professionals shared essential leadership skills every major gifts team should have.
Few of us look forward to crisis situations, and having to make hard decisions that affect people's lives is stressful.
FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.
FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.
FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.
In her book, "The Mission Myth: Building Nonprofit Momentum Through Better Business," author Deirdre Maloney addresses this very topic, laying out why nonprofits need more than passion and heart for their missions to reach sustained success. Here, FundRaising Success talks with Maloney, founder and president of Momentum, a firm that helps nonprofits meet their missions through better business, about the book and why it's important for fundraisers to implement business practices so their organizations can thrive.
Ted Hart speaks with Susan Raymond, executive vice president of Changing Our World, about research and evaluation planning for fundraisers on his Nonprofit Coach radio show.
Follow these four steps for a fundraising/marcom partnership that breaks records in building understanding of your supporters and engaging them for the long run. And one that makes your daily to-do list more interesting than ever.