Executive Issues

FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.

FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.

In her book, "The Mission Myth: Building Nonprofit Momentum Through Better Business," author Deirdre Maloney addresses this very topic, laying out why nonprofits need more than passion and heart for their missions to reach sustained success. Here, FundRaising Success talks with Maloney, founder and president of Momentum, a firm that helps nonprofits meet their missions through better business, about the book and why it's important for fundraisers to implement business practices so their organizations can thrive.

Ted Hart speaks with Susan Raymond, executive vice president of Changing Our World, about research and evaluation planning for fundraisers on his Nonprofit Coach radio show.

Follow these four steps for a fundraising/marcom partnership that breaks records in building understanding of your supporters and engaging them for the long run. And one that makes your daily to-do list more interesting than ever.

I truly believe that our challenging economy offers nonprofits a real opportunity to reinvent themselves. So here are my five predictions (hopes) for what the nonprofit sector will move toward in 2012.

Too often, planning is relegated to the “when I’ve finished everything else” pile. We’re too busy raising money for today or tomorrow to plan what we need to do next week, next month — or even next year — to cover those as-yet-unseen needs. End results? Last-minute stress, less-than-perfect outcomes and lost opportunities.

Since Halloween is approaching as I write this (and probably just passed as you read it) — and since I can't get the "Little Shop of Horrors" song out of my head — I thought I'd share some of the scariest mistakes I've seen from small 
nonprofits. My hope is that you take heed and learn from these so you can avoid them.

Ted Hart speaks with consultant Marjorie Sharpe, author of "Governing With Soul — How Joy, Courage and Compassion Are Taking Charities to the Next Level," about nonprofit board governing.

To thrive in the beginning of your tenure as a fundraising executive, follow these 10 important rules