Executive Issues

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...

An Australian native, Matthew joined as president of the National WWI Museum and Memorial in 2013, bringing with him over 25 years of experience in organizational leadership. Under his leadership, the museum and memorial has achieved unprecedented success...

The epitome of a nonprofit professional, Tarsha has lifelong commitment to giving back. She is actively involved in the nonprofit world within her community, and she has put forth momentous efforts to advance the missions of the organizations she has been a part of—and it’s tremendous...

Nonprofits need to be flexible, open to new ideas and willing to change when appropriate. Soliciting supporter input on a regular basis will help organizations stay relevant and in touch with their base...

As some industries deal with revenue challenges, giving rates for early 2018 also reflect a slow start to the year. First quarter giving marks the mildest year-over-year growth rate since 2012. While it’s too early to predict annual giving trends, nonprofits should take time to evaluate their growth strategies now...

Let's talk about ineffective nonprofit leadership, shall we? Some time ago, I passed along a VP of development job opportunity that came across my desk to a former colleague who was looking for a new position...

The truth is the fundraising world is very complex and dynamic. We use simple tools and basic principles that we feel will provide easy answers for us. The truth is all of us make mistakes daily in our jobs. The question is do we know we are making mistakes and try to correct them, or do we assume the wrong way to do things is the right way to accomplish success?

There is no question that one of the biggest challenges in nonprofit board and leadership work is… people. Because people are also who make up nonprofit board and leadership teams—and who makes the work so good, too. It helps to have some good and effective ways to untangle things...

Nonprofit criticism matters. We recently hired someone to come into Turnkey and figuratively kick us in the shins. We asked her to “secret shop” us...

America is in the midst of a dramatic cultural shift, but evidence suggests that organized philanthropy may be stuck in the past. As the nation becomes more ethnically and racially diverse, it is more important than ever to consider whether the fundraising playbook is due for an overhaul...