Executive Issues

The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

A Day in the Life of a Great MGO
April 24, 2017 at 9:11 am

Over the years, we have worked with hundreds of major-gift officers. Some are good, some are not so good and some are extraordinary. We’re working with a number of extraordinary ones right now. The other day, I asked one of these great MGOs to tell me what a typical day looks like, so I could share it with you to give you an idea of how an extraordinary MGO goes about her day...

5 Trends Facing Nonprofits Now
April 20, 2017 at 3:24 pm

Evaluating—or re-evaluating—recruiting strategy, community outreach and ways to improve volunteer programs should include a thorough understanding of current trends and changes impacting the nonprofit sector. In conducting our latest research into the state of volunteerism and volunteer screening in America, we asked for feedback from more than 700 nonprofit professionals...

Who Is a Fundraiser?
April 20, 2017 at 3:15 pm

I constantly write blog posts for audiences with vast experience as nonprofit pros. As I was sitting at my computer recently, it occurred to me that many individuals who do not work in our profession read a variety of these blog posts...

Random Fundraising Resources and Thoughts
April 19, 2017 at 2:30 pm

Learn from others. Measure what matters. Start out right. Live out thankfulness. This old dog knows that it takes more than these four things to be a successful and fulfilled fundraiser, but this isn’t a bad place to begin for anyone new to the profession or looking to hit the reset button on his or her career in the nonprofit sector...

5 Myths of Evergreen Philanthropy: Part 5
April 19, 2017 at 2:24 pm

Just as many nonprofit organizations have one-size-fits-all fundraising appeals, they also tend to treat all their donors the same. “What’s wrong with that?” you say. “Are they supposed to give the big guys special treatment?” Well, yes—and no...

What Is the Most Important Position in a Nonprofit?
April 19, 2017 at 9:06 am

Leadership makes the difference! Of this, I have no doubt. Effective CEOs can transform an organization, and donors look to the CEO as a benchmark when considering a major investment. However, I believe that there is one leadership role more important to an organization—and more critical to its short and long-term success...

For Women, There’s No Place Like Home Nonprofits
April 19, 2017 at 9:01 am

Women are the minority gender in the corporate world still, though in absolute numbers there are many competent and highly successful women. As a percentage these competent, successful women are few, they are often judged harshly...

5 Marketing Skillsets That Matter Most
April 18, 2017 at 9:57 am

Times have changed and so have the skills needed to excel in the area of marketing. If you are the head of a marketing team and/or fundraising team and you think through these five (or four primary) skillets, where is your team’s strength and where are the gaps?...