Fundraiser Education

Of all the nuggets of essential fundraising knowledge buried within all the lists, books and articles ever written, which would be the one list, if room for only one was all there was, that you’d choose to hang directly above your space at your workplace? This is that list. These handpicked treasures are the essence…

Why is fundraising so hard? One reason: We barely give people a reason to give, much less talk about us and spread the word for us. Really. Can you imagine normal, sane humans saying any of these things? "You've got to hear this: I can give some amount of money and this charity will use…

We’ve all had them—aha moments. Those instances when a light bulb suddenly turns on and causes you to rethink your way of doing things. I asked some of the leading fundraisers to share their biggest aha moments with you. Listening. Straightforward bluntness. Asking more. Creating a genuine connection. Learning to lead instead of follow. You’ll have an aha moment or two yourself. Here they are, in no particular order...

A dollar bill’s value is very different depending on the state where it is being used. So, are charities getting the most bang for their donor-contributed bucks? Because of the variability of the dollar, and the always-increasing need for programs and services by charities, one obvious solution is to stay ahead of the curve by continuing to increase donor gift size...

Do you recognize this donor? She’s been on your house file for three-and-a-half years now. You know exactly how old she is, where she lives and the channel she was recruited on. And, of course, you know how she gives and how much. But do you know why she gives?...

How do donors want charities to approach them? That’s the question at the heart of new research by Rogare, a fundraising think tank at Plymouth University Centre for Sustainable Philanthropy in the United Kingdom. Led by Dr. Adrian Sargeant and sponsored by Pursuant and Bloomerang, the comprehensive, four-volume study provides a detailed look at relationship fundraising and the potential benefits it can have for nonprofits...

If there is one thing we can expect in fundraising, it’s the unexpected. We’re sure it’s a winner, but the donors don’t respond to an e-appeal or direct mail. The worst drought in history ends on the night of the gala. The website goes down right as we announce a big fundraising campaign...

Success is a funny thing. We all want it, but not all of us are comfortable with it. I remember sitting with a group of major gift officers (MGOs) once, and we were talking about the important work each of them did. In the middle of the discussion I asked the question: "You all do…

We’ve all been there. The absolute perfect potential investor is now within our reach. We’ve been practicing Principle 5 of The Eight Principles, “Work From the Inside Out,” with religious fervor. And now it’s paying off. There’s just one hurdle. It seems this “perfect” donor to our cause—serious interest, serious values-match and serious resources—has a keeper. That keeper sees this donor as proprietary. That is—his property...

Can you recite your nonprofit's mission statement? Does it inspire and energize? Or is it more like a laundry list of tasks? If it sounds like tasks, it's hurting your fundraising. Your nonprofit's mission is vital. It's needed. It should inspire passion. When it does, it can transform your community. Giving your mission statement a…