Fundraiser Education

How to Maximize Your Nonprofit's Impact
April 1, 2016 at 10:11 am

Just ask Darwin. It’s not the strongest, fastest or biggest who thrive; it’s those who have the ability to adapt. At my nonprofit, Loaves & Fishes Family Kitchen, a California Bay Area food provider for the disadvantaged, we reinvented ourselves from a mom-and-pop soup kitchen to a broad-ranging caterer—better able to meet the ever-changing needs…

Take 2 Hours to Increase Fundraising Success Dramatically
March 30, 2016 at 11:15 am

Take two hours today to increase your fundraising success dramatically. If you are a CEO or chief development officer, take time today to review the list of your top 20 to 50 (depending on the scale of your organization) prospective donors. If you don’t have one, create a draft...

8 Storytelling Starter Tips for Your Nonprofit
March 29, 2016 at 10:36 am

Is there one single narrative that can entirely define your organization, its mission and your donor experiences from both sides of the giving equation? Doubtful. One thing I don’t doubt, though: Storytelling is important. In fact, emotionally compelling storytelling is the foundation of every successful fundraising program...

What Your Nonprofit Can Learn From SeaWorld's Decision to End Orca Breeding
March 29, 2016 at 10:13 am

Have you ever been splashed by Shamu? You are among the last generation that ever will. Earlier this month, SeaWorld Parks and Entertainment Inc. announced some huge news: It will stop breeding captive killer whales. Not only that, but it's ending the theatrical orca shows. The changes mark a staggering change in the company’s business model.…

Easter Eggs in Your Donor Database
March 29, 2016 at 10:02 am

Every year I organize our neighborhood Easter egg hunt. I stuff and hide more than 600 eggs, and love watching kids run through the field searching for them. The excitement they feel when finding an egg is the same rush I get when I discover something actionable in a client data file. It got me…

8 Steps to Incorporate Mobile Fundraising into Your Advocacy Campaign
March 25, 2016 at 10:07 am

If you're in the business of advocacy, chances are you're a passionate individual. You think globally and act locally. You care about having your voice and the voices of those you advocate for heard above the fray. Whether you're lobbying, litigating, educating or organizing for your cause, there's one common factor that all groups have…

Are Donors More Likely to Support Fundraisers or Fundraising?
March 24, 2016 at 8:59 am

There’s a difference. Most people are used to events. Those are fundraisers. They’ve seen them, been to them, even helped plan them. They're galas and raffles, dinners and golf tournaments, 5Ks and bake sales. They’re transactional in nature, and in every community on any given day, there’s one happening. But fundraising is a different thing.…

Big Shoulders, Giant Sass: Lessons From the International Fundraising Conference
March 23, 2016 at 10:29 am

This week, I was at the Association of Fundraising Professionals International Fundraising Conference in Boston. Many sessions were worth the time away, but there was one, in particular, to remember. Three people took the stage. These three helped launch, build and grow organizations such as Amnesty International, Greenpeace International, Planned Parenthood, Sierra Club, Heifer International and more...