Fundraiser Education

When Is the Perfect Time to Ask Your Donors for a Gift?
January 22, 2016 at 9:55 am

Do you ever feel stuck in cultivation? Like you’re simply not sure it’s the right time to ask? How can you know when the donor is ready? Figuring out when it’s the right time to ask can be one of the most difficult challenges for fundraisers to overcome. Yesterday, I had the opportunity to coach…

The Great Generation Divide in Fundraising
January 21, 2016 at 11:20 am

“My name is Pamela Barden, and I am a Baby Boomer.” There. I admitted it publicly. I am one of the 75.4 million Americans born between 1946 and 1964. I used to be part of the largest generation in the United States, but, in 2015, we let our guards down, and those pesky Millennials surpassed us, according to the U.S. Census Bureau....

The Eight Principles, Fundly Partner to Launch Revolutionizing New Way for Nonprofits to Succeed
January 19, 2016 at 11:22 am

Larry Johnson, CFRE, founder of The Eight Principles, and Mark Feinberg, president of NonProfitEasy, which offers the Fundly suite of technology for nonprofits, have announced their partnership to enhance Fundly’s end-to-end nonprofit and fundraising management tools with straightforward fundraiser training. As Fundly’s new oracle, Johnson will offer insight into creating sustainable growth and nurturing the…

State of the Industry: Highlights from AFP-NYC’s 2016 Annual Meeting
January 15, 2016 at 10:20 am

On Jan. 13, Association of Fundraising Professionals, New York City Chapter (AFP-NYC) held its fourth annual State of the Industry meeting at CURRENT at Chelsea Piers in New York. It was a remarkably productive event, accomplished in an impressively short amount of time. For those of you who were unable to attend, here are a few highlights...

11 Questions to Ask Your Fundraising-Resistant Board
January 15, 2016 at 10:07 am

A few years back, I was facilitating a board retreat, where it quickly became clear to me that the majority of the board members were unwilling to participate in fundraising or even open to the idea of fundraising. The First Question Is Key In all my years of working with boards, I had never encountered…

8 Ways to Host the Ultimate Donor-Appreciation Event
January 15, 2016 at 9:59 am

Imagine hosting an event where you don’t sell tickets or ask for donations—instead you simply give your top-tier prospects a night to remember. It’s an exclusive gathering, it sparks interest and, if done right, it’s a great way to revive your donor list. This type of donor-appreciation event is known as a cultivation event, an…

It’s Time to Relearn Again: 3 Fundraising Fundamentals to Remember
January 14, 2016 at 11:24 am

Planned giving needs to be intentional. According to Giving USA, 8 percent of contributions in 2014 were in the form of bequests. That means nonprofit organizations received $10.75 billion as a result of people making gifts through their estates. We love the news reports of the organization that receives millions of dollars from someone it has never before heard of. But every day, unreported by any news agency in America, are the people who set aside a portion of their estates for charities they are supporting, have supported, have some affiliation with, or have benefitted from at some time.

What Are You Expecting From Your Fundraising?
January 14, 2016 at 11:17 am

With the new year, fundraisers are off and running. Feverish activity working to reach high goals is the order of the day. Almost daily, another shortcut to success drops into our mailbox. The question is, do we go for it?...

Recognition: The Gift That Keeps on Giving
January 13, 2016 at 12:27 pm

At Turnkey we use the word “recognition” a lot. But other people use other words like “appreciation," "acknowledgment," "thanks,” and such. These words really all mean the same thing. To quote the film"Avatar," they mean, “I see you.” And, as corny and weird as that sounds, these words wrap around a human impulse that is…

Me-First Fundraising: Why It Doesn't Work
January 13, 2016 at 12:13 pm

Usually, you can count on Kiva to do solid, effective fundraising. That's why this example that recently landed in my inbox is disappointing. This email from Kiva is classic me-first fundraising. It's a common form of fundraising that's based on the premise that if you talk about your organization enough, donors will be impressed and…