Fundraiser Education

I was walking down stairs, thinking of a project and carrying three different large items. Then, I slipped and tumbled. Stupidly, I still flew to a board retreat the next day, then drove 10 hours to present a campaign study report a few days later. All of that walking did not help what was diagnosed as a broken ankle. Then there was surgery to install a plate, and now I’m paying for not addressing a situation by having a slower and more painful recovery. Here are my five big lessons learned...

When steel magnate Andrew Carnegie tried to get Pennsylvania towns to build public libraries in the 1890s by offering them matching funds, 20 of the 46 local governments he approached turned him down. When John D. Rockefeller Sr. asked Congress to grant a federal charter for his proposed Rockefeller Foundation in 1910, then Attorney General…

In this episode of “What’s the Big Idea?” Richard Levy of Give2gether discusses the science of year-end giving and what organizations can do to increase donations. Levy said nonprofits should streamline the transaction process by requiring less information on a donation form and show off the nonprofit’s mission to convert online visitors to donors. A…

You can easily think of a long career in the fundraising profession in terms of time, growth and opportunity. To have a career in this field you must have an interest in attributes that point you in a career direction. A long career may consist of 10 positions or more. My four-quarter career theory focuses on four major career stages...

Otis Fulton, my husband and Turnkey’s psychologist, leapt from his chair with a shocked expression on his face and social science book-of-the-day in hand. “The Ice Bucket Challenge was not peer-to-peer fundraising!” he said. “Don’t you see? Peer-to-peer is a closed loop. The Ice Bucket Challenge was an open loop...”

One of the first things a fundraiser learns is that he or she doesn’t have all the answers. We rely on testing, experience, data and, sometimes, our guts to help us make decisions about how and when to invest our fundraising dollars. However, I’ve found that in the busyness of our work, we don’t always ask the right questions...

Diane is the executive director of a medium-sized nonprofit in the Southwest. In her projections for next year, she has inked in moderate bumps in her fundraising goals. Seems like that’s insufficient for her finance committee. The members of her committee want absolute certainty on the 2016 numbers. You read it right, absolute certainty...

‘Tis the season for holiday shopping, family feasts and gift giving. The last few months of the year are a busy time for everyone, including nonprofits. While retailers are busy with glitzy sales events featuring the year’s must-have items, nonprofits are also working hard to capitalize on the season of giving. About 50 percent of…

Do you feel like you’ve been on the receiving end of the same marketing advice for years? Or that the outdated hodgepodge of marketing tactics promoted by fundraising blogs, websites and experts often isn’t relevant to your fundraising strategy–and might actually be killing your fundraising results? Here's one I hear pretty often: "If you show…

I consider these three words the holy trinity of fundraising success. They are simple. They are easy to remember. They really work. Plus, if you wrap them up with some emotional color, you’ve got an offer that can’t be refused. Let’s take a look...