Fundraiser Education

You’ve got a little more than a month left before the bells toll announcing the end of 2015. For most fundraisers, that’s a time for balancing efforts—to end the year strong in terms of income, to use up accrued vacation, to be cheerful at the company party and to keep up on work so 2016 fundraising doesn’t fizzle before Valentine’s Day. Here are five ways to stay focused on what matters in these final days of 2015 while still having time for holiday cheer...

Scaling a charity is statistically harder than it is to grow a business. According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations registered in the U.S., including public charities, private foundations and other types of nonprofit organizations, including chambers of commerce, fraternal organizations and civic leagues. Despite their…

Retailers may be gearing up for Black Friday and Cyber Monday, but there's another phenomenon fast spreading online—Giving Tuesday—the first Tuesday after Thanksgiving (Dec. 1 this year), which encourages people and organizations around the world to give to meaningful causes. Last year, spurred by the hashtag #GivingTuesday, people around the world donated tens of millions…

The fact that members of Congress feel the need to raise enormous amounts of money isn’t new. Sometimes, the question that matters is how lawmakers solicit contributions. Fundraising in the wake of a terrorist attack, for example, can raise awkward questions about basic propriety. NPR recently reported on one vulnerable Senate incumbent who’s arguably approaching…

University at Albany advancement administrators conduct one-on-one meetings with young alumni, individually connecting with potential donors to convince them to give back to the institution. The goal, assistant director of young alumni programs Brian Rudolph said, is to instill giving habits in the recent graduates. Though the tactic is expensive, it is effective, he said. Philanthropy…

Ask yourself this: Do you have a specific plan for how much money you’ll be raising this year? Have you established a reasonable dollar goal for individual giving, for online giving, for grants, for corporate support, for any earned income? Or, are you operating like the senior center and just treading water? Be honest. Do any of these bright ideas sound anything like yours?...

No matter the mission, size or location of the organization, nonprofit professionals always are looking for ways to increase their fundraising numbers and invest more dollars into making the world a better, safer place. One way to do that is through nonprofit merchandising. With the technologies at every organization’s disposal these days, there’s no shortage of ways nonprofits can incorporate merchandising into their plans...

As fundraisers, our jobs are to say, “yes,” and get others to say, “yes,” as much as possible. Think about it. Your whole job is to get others (colleagues, bosses, administration, program people, vendors, support staff) to say, “yes,” to donors. And that “yes” is so you can have your donor say, “yes.” Do you have the greatest job in the world or what?...

In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released this week by Hotwire PR. The agency's seventh annual "Communications Trends Report," which was based on crowd-sourced data from 400 communicators across 22 countries, revealed that…

John Paulson’s $400 million gift to Harvard earlier this year touched off a new chorus of an old complaint: Why don’t the rich make mega-gifts to charities that help the truly needy? That, in simple terms, is the question at the heart of new research by Bridgespan, the nonprofit consultant that works with both philanthropists…