Fundraiser Education
November 3, 2015 at 10:57 am
I’m often asked about the intersection of technology and corporate philanthropy. What are the innovations on the horizon, and how is technology evolving to meet the demands that employees have for giving back? The Future of Online Giving Let’s take corporate giving, for starters. Up until very recently, employees had become accustomed to clunky technology…
November 2, 2015 at 11:15 am
When Carol Nash retired four years ago from Dimensions Healthcare System in Maryland after a long career in nursing, she had no inkling that she would soon be working harder than she ever did before. But Nash, 70, is fine with that. “I burn with a passion for what I am doing,” she said. “If…
November 2, 2015 at 11:07 am
The American Red Cross experienced a 32 percent drop in donations over the past year amid growing competition from newer nonprofits. The organization’s rank among the nation’s best-supported nonprofits fell from ninth to 21st place in an annual survey released Thursday by The Chronicle of Philanthropy—its lowest position since the survey began in 1991. The…
October 30, 2015 at 10:20 am
Groups that solicit and manage donor-advised funds continue to crowd into the upper ranks of America’s biggest charities, according to new Chronicle of Philanthropy data. The United Way hangs on to the No. 1 spot in the Chronicle’s latest Philanthropy 400, the annual list of the U.S. nonprofits that raise the most in private support.…
October 30, 2015 at 9:59 am
When you look at mid-level donors, what do you see? I see great potential for the future, relationships worth investing in and key leaders who can help secure the future of our organization for generations to come. Upgrading donors from the bottom to the middle to the top of the donor pyramid is going to…
October 30, 2015 at 9:46 am
As fundraisers, we’ve heard the phrase, “Don’t make it transactional,” many times. Rarely do we dig down into those phrases and tear them apart. So, let’s begin. Is there truth rooted in the phrase? Cue Otis Fulton, Turnkey’s psychologist...
October 29, 2015 at 10:29 am
Matching gifts are donations made by your donors’ employers after the donor submits a matching-gift request. Your nonprofit stands to generate twice as much revenue with the help of corporate matching-gift programs. Take a look at the top five ways to incorporate matching gifts across your nonprofit’s fundraising...
October 23, 2015 at 9:11 am
With more than 4 billion videos being streamed each year on Facebook, ample opportunity exists for nonprofits and political groups to utilize their video libraries for fundraising efforts on the social network. Nonprofits are no strangers to using video to tell a story and further their missions. As we approach planning for end-of-year solicitations (when…
October 23, 2015 at 9:01 am
Quantifying impact is oftentimes an ongoing challenge for nonprofits, particularly when social impact can be difficult to put a number on. And while the process typically requires you to continually refine your metrics and adjust how you articulate your impact, at the end of the day, your constituents need to understand how you’ll transform their…
October 23, 2015 at 8:45 am
I have a unique role, attempting to educate, inform, stimulate and encourage ministers to direct fundraising programs with a long-term emphasis on major and planned gifts. The act and process of giving is all about how you perceive it. Whether the giver is religious or not, the proper way of engaging a prospect is to consider the giving process a form of ministry for you and those you work with on a daily basis...
