Fundraiser Education

Recruiting: Are You Locking Out Fundraising Talent?
October 6, 2015 at 9:45 am

I’ve done plenty of searches as a manager of fundraisers and as a headhunter. In my headhunting role I would always ask, “Will you consider nontraditional candidates?” Even among those who say "yes" (most are honest and say no, despite my discussion of the possible advantages), it was clear that there was a discomfort with hiring an outsider. This from clients who I knew were outsiders themselves not long before. In effect, they locked the door behind them...

Can You Measure Return on Investment on Philanthropy?
October 5, 2015 at 10:55 am

In November 2005, New Orleans was still reeling from Hurricane Katrina. Homes were uninhabitable, electricity was unreliable, and most people still lacked a permanent address, let alone the appliances necessary to clean the clothes on their backs. That’s when Tide showed up with a fleet of Whirlpool washers and dryers, offering free laundry service for…

Establishing Relationships With Volunteer Fundraisers
October 2, 2015 at 2:38 pm

Your “first date” with your volunteer fundraisers is when they register for your peer-to-peer fundraising event. You may have shared prior secretive glances and witty repartee with them in the form of direct response or a donation, but this is the big move. You are asking them out. You have to decide if you’ll make them pay to date you: Are you going to charge a registration fee?...

Kentucky Nonprofits Team Up to Raise $2.9 Million in 24 Hours
October 2, 2015 at 10:23 am

Give Local Louisville, a 24-hour effort to aid 363 local charities, ended at midnight Friday, with donations totaling $2,971,457.21. In all, 8,785 donations were made, with Hand in Hand Ministries leading the way with 224 gifts to the event. Louisville Ballet was the dollar leader with $130,700 contributed. Muhammad Ali Museum & Education Center Inc.…

At What Point Does a Fundraising Ad Go Too Far?
October 2, 2015 at 9:51 am

Is "poverty porn" making a comeback? That's the term that some people used back in the 1980s to describe attention-grabbing fundraising ads. Back then, the media was filled with images of starving African children in desperate need of food, seemingly all alone in the world. And folks in the West were invited to save them…

Make Continuing Education a Win-Win for Your Organization
October 2, 2015 at 9:50 am

Each year, thousands of professionals need continuing education (CE) credits as a requirement for their profession. It is a must for individuals to stay on top of their games and have the latest knowledge available for their clients. It is also important that professionals stay in contact with their professional peers. An exchange of information is critical both in quality and quantity to professional growth and development...

Are You Believed?
October 1, 2015 at 7:00 am

I told Bill that if he and the other leaders of the organization want to break through their glass ceiling, they’ll need to find out what the emotional issues are—for their supporters, not for them—then very carefully construct a communication program that addresses these....

What’s the Buzz About Hispanic Heritage Month?
September 29, 2015 at 10:58 am

Hispanic Heritage Month began Sept. 15, and I bet you have seen ads, social media posts, news stories and more talking about it. For those of you who have not yet considered doing outreach or fundraising campaigns geared toward the U.S. Hispanic market, here is some information that might encourage you....

Donors Don't Always Give to Causes They Care About Most, Study Finds
September 28, 2015 at 10:31 am

People sometimes don’t give their time or money to the issues that concern them the most, according to a new report from the Chicago Community Trust. The report, released last week, came out of the trust’s 100th anniversary celebration in May. As part of the event, called On the Table, the organization asked local residents…