Fundraiser Education

Customer experiences in the commercial industry declined year-over-year. What about with your nonprofit?

For many professionals, if you think of the No. 10, you think of perfection, the ultimate score to attain. If you are a perfectionist like I am, you strive to be the best in your chosen endeavor. I attempt, at times, to motivate my staff to be the best they can be in their own area of focus. If you stop and decide to rate your development program on a 10-scale, grade your program on the following 10 program attributes needed for complete program success...

Rebranding any type of product, service, company or school can be extremely challenging work, but one of the most difficult pieces to rebrand is an annual fund. Fundraising of any type can be very difficult to brand because there are so many working parts to consider as you piece together your graphic masterpiece. Not only do you have to consider your donors, but you also have to consider your alumni, other graphics being used by the university and the image you hope to encapsulate, as well as many other elements...

Daniel Moughon, an insurance salesman from Fort Worth, Texas, said he knew long-shot Republican presidential candidate Carly Fiorina was special after listening to one of her early Iowa speeches. He's donated to her 10 times since then. Moughon is not giving millions, though. He's not even giving thousands. In fact, he has added just $273…

College is expensive. For a single mother with four sons, three of whom are in college, the costs can be nightmare-inducing. Why not ask friends, family and the community to help out while everyone has a good time partying? San Diego Unified School Board President Marne Foster has discovered how much trouble a parent and…

First there was “Movember,” where men started growing mustaches every November to raise awareness of men’s health issues. Now, the nonprofit Feeding America is launching a new campaign called “Spoontember” to bring attention to the hunger problem by getting people to balance spoons on their noses. For the integrated campaign, created by Feeding America with…

Learn why forward-thinking organizations are shifting focus to outcome measures – and what solution they are using to make it happen.

Each community can believe in a nonprofit for a different reason. Nevertheless, it’s the specific, on-the-ground rationale that energizes support from each of the affected communities and constituencies. The difficulty arises when those driving the cause continue to proclaim the global goals without reference to the local goals...

Millennials—those Americans born from 1980 to 2000—represent the future of philanthropy, and nonprofits must to adapt to them, three young San Diego social activists said Wednesday. “The old ways of giving back are just not enough,” said Winnie Xu of Giventure, a company developing a mobile app to help millennials volunteer in their communities. “Nonprofit…

I was having lunch recently with a donor and excellent fundraising volunteer. He kept thinking about new ways to succeed in his business venture. He then said, “Many times in life and work you should use the snow globe theory. Shake the globe to make things happen.” He wasn’t talking about snow. He was talking about changing old practices and culture by thinking out of the box and taking new risks...