Fundraiser Education

It’s There—Waiting for You
May 14, 2015

Far too often, nonprofit leaders adopt a scarcity mentality. There's never enough. There's more competition for philanthropic dollars subdividing a fixed pie. Nothing could be farther from the truth.

Is Nonprofit Fundraising Underdeveloped?
May 8, 2015

A key to change is the education plus engaging of non-fundraising staff in the fundraising process. This will take time and a great deal of patience. When you approach this scenario, work internally then externally. Understand that each person has different levels of education, experience and interest in promoting fundraising.

You Asked—Fundraising Questions Answered
May 7, 2015

Last week, David Gunn from Salsa Labs and I presented a webinar hosted by NonProfit PRO. The title was, "Fundraising Acquisition: How to Grow Your List and Engage New Supporters." Several questions were submitted before and during the webinar. Given that if one person asks, there are probably others wondering the same thing, I'll provide my opinion on some of those questions over the next few weeks.

6 Nonprofit Leadership Learnings
May 1, 2015

Just because we are experts at fundraising doesn't mean we are great managers or leaders. Yet most of us who excel in our profession end up with management responsibilities—often with less training than we received when tackling our first direct mail appeals, websites or DRTV campaigns.

35 Years … and Still Learning Fundraising
April 30, 2015

The practice of fundraising is constantly changing to take advantage of new technologies, shifts in donors' preferences, lower-cost options, and so much more that affects the way we do business as fundraisers. Each time I teach a course in fundraising, I am reminded of the very thin line between what I can teach from years and years of solid experience—and what I teach based heavily on what I have read, heard and to a lesser degree, done.

The Fundraiser’s Kiss of Death: Talking Too Much
April 29, 2015

What's the kiss of death for every fundraiser? What's the best way to turn your donor off? And what can you do to make sure your donor never, ever wants to see you again? It's when you are guilty of being boring.

So You Want to Be a Fundraising Consultant?
April 17, 2015

If you ask consultants how they became one, their answers cover a spectrum. I find it interesting that many practitioners believe they can easily step from an institutional role to consultant role. What do you think the requirements are to be a good consultant?

Looking at Fundraising Through Fresh Eyes
April 16, 2015

One of the (several) things I enjoy about teaching fundraising courses at a couple of universities is the opportunity to explore fundraising with people who have little or no experience in the field. Things I take for granted and view as "just the way things are" suddenly appear in a different light. Students ask, "Why?" and I'm challenged to think back to when I was new in the field and remember the reasons.