Knowledge matters in fundraising, but that's not all. What each of us brings to the job matters, and I am convinced that a daily commitment to these six habits is critical to be excellent fundraisers.
Fundraiser Education
As a major gifts fundraising professional, you need people in your life to help guide you personally and professionally. I'm saddened when I see good fundraisers think they can do it on their own, that they don't need advice or they can't listen to good criticism of their work.
Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.
When we chose this field, we knew it might take 10 jobs to get us from career beginning to end. Even if you feel "secure" in your current position, always prepare for your next job. It will be here before you know it!
While even the best-laid plans can still fail from time to time, when you are evaluating any fundraising option — or something else that will consume time that could be spent building relationships with donors — there are some steps you can take to minimize the risk that the project ends up being a case history for fundraising disaster.
Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.
Ted Hart speaks with ACFRE Linda Lysakowski and CFRE Lynne Dean, director of institutional advancement at Northwest Vista College, about nonprofit strategic planning on his Nonprofit Coach radio show.
Instead of fitting donors to your programs, focus upon creating a seamless path for donors to grow in your organization. Identify and reinforce those donor values that support your efforts. Help your investors to give as it is appropriate for them. Encourage them to invest as it fits their particular situations in life — whether that's general cash giving, higher cash giving, gifts of assets ("major gifts"), planned gifts (simply "major gifts" that have an additional external donor motive along with a deferred payment schedule) or even through a capital campaign.
To give it your best you must be on top of your game and give 100 percent. Our jobs are not easy, and we need to understand that a balance is required for success. If you do not know what the problem is, you will not have a solution for it. Think about what you need to do each day and how you can increase the quality of productivity over time. In reality, it is only a grind if you let it be a grind. Adjust your attitude, and you will look at each day in a positive way!
Here's your chance to chime in and help us paint a picture of trends and best practices across all aspects of the nonprofit world in the new year.