Fundraiser Education

To ensure a successful fundraising effort, organizations have to focus on and structure the campaign process in the following ways so the needed funds are raised and the process simultaneously strengthens the organization. 1. The need has to be clearly identified and should relate to a specific segment of the community. 2. The solicitor who is passionate about the need for which he or she is raising funds can best make that need come alive …

"It's a tight market for employers, and our survey tells us that only 33 percent of employers offer a formal training program for new hires," says Greg Albright, founder and chief communications officer at Production Solutions and PS Digital.

Every charity is an underdog and has giants to overcome. Even the biggest charity brands are themselves underdogs in the face of cancer or social injustice, etc. So anyone who works for a charity, and especially anyone who is determined to succeed in fundraising, should benefit from reading the fascinating new book by Malcolm Gladwell, "David and Goliath: Underdogs, Misfits and the Art of Battling Giants."

Could you be a speaker at next year's International Fundraising Congress? Time to start thinking about it.

Michelle, one of the regular readers of Today in Fundraising, recently asked me some questions that have been great thought-provokers for me.

Fundraisers and campaigns from around the world are honored in the Global Awards for Fundraising.

The International Fundraising Congress team greets attendees at the airport and gears up for a rousing day of master classes.

Here are some simple steps to ensure your fundraising has more treats than tricks.

Fundraising as a single word doesn’t reflect our role in sharing, translating, bridging, motivating and facilitating giving in all its manifestations. We need to be careful about this word in the future; it will always be at the heart of my thinking and activities, but it needs a much wider frame of names and words to help other people truly understand what we do.

What would happen if you called a fundraising campaign and nobody showed up? It could happen.