Fundraiser Education

Fundraising Efficiency vs. Productivity
April 3, 2013

Which should be more important to your fundraising … efficiency or productivity? If you said productivity … gold star! If you said efficiency (sometimes expressed as ROI) … go to the back of the class! Or, more productively, read this piece by Tom Hurley at DMW Direct. As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so.

Development Life Is a Long Song
March 29, 2013

During my career I paid thousands of dollars for career coaches that frankly ended up being a waste of time and money. While I wanted to explore opportunities in government and business, every indicator ultimately pointed me back to the nonprofit sector.

People First: 4 Steps to Your All-Org Marketing Team
March 26, 2013

I’m in the middle of Tom Peters’ most recent e-book, "People First," and want to share four vital takeaways with you. These four steps — clear and doable by every organization, really — have the potential to absolutely transform your organization, so take some time here.

Engage Conference Spotlight: Unsteady Times, Great Opportunity
March 22, 2013

Back in 2008, the economy began its rapid decline — a decline that is just now starting to turn upward again. In a ProSpeak column for our December 2008 issue, "Unsteady Times, Great Opportunity," Jeff Jowdy, founder and president of Lighthouse Counsel and member of the FS Editorial Advisory Board, shared 10 ways to navigate rough waters, which are just as relevant here in 2013.

5 Simple Questions to Ask About Nonprofit Research
March 21, 2013

The rise of so many research groups increases the importance of understanding what is based on careful data gathering and analysis and what is not. Much of today’s nonprofit “research” is not as rigorous as it should be, leaving it to readers to be more discerning. Here are five simple questions everyone should ask about nonprofit research.

Engage Conference Spotlight: Sleepless in 2013?
March 15, 2013

For our January cover story this year, "Sleepless in 2013," we transcribed that closing session with Dane Grams, national director of direct response at Amnesty International USA; fundraising consultant Jo Sullivan; Jeff Jowdy, founder and presider of Lighthouse Counsel; Marc Pitman, founder of FundraisingCoach.com; and Tom Harrison, CEO of Russ Reid — all of whom will be presenting or leading roundtables at Engage — as well as fellow Editorial Advisory Board member Christina Johns, director of new media at the International Fellowship of Christians and Jews.