Fundraiser Education
October 17, 2017 at 10:43 am
Most nonprofit organizations face unique challenges when launching or simply optimizing an existing website. With so many audiences to engage—from members, advocates, donors and policymakers—content needs to resonate with a range of users, each with varying preferences, behaviors and world views...
October 16, 2017 at 2:18 pm
Most nonprofits struggle to make online fundraising work. And most agencies will add "digital" on to a direct mail program, but few have cracked the code to discover what really works to raise more money online. In this free eBook, you'll learn a new methodology that will help you optimize your fundraising and grow your online revenue.
October 13, 2017 at 8:38 am
Military charities set up in the aftermath of the Iraq and Afghanistan wars could be failing to protect veterans, the Charity Commission has warned. The watchdog said it was concerned that some of the charities set up to help former military personnel by people "with good intentions" were not being run properly. In a report…
October 12, 2017 at 1:27 pm
With the recent spate of natural disasters devastating communities both in the U.S. and abroad, many people turn to charities to see what they can do to help those affected by these tragic events. Over the past two decades, charitable giving has grown considerably in the U.S. The number of public charities is up almost 60 percent, from about 643,000 in 2000 to more than 1 million today...
October 12, 2017 at 1:18 pm
Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...
October 11, 2017 at 12:45 pm
The University of Southern California doesn’t want Harvey Weinstein’s money. School officials said Tuesday that they had rejected a $5 million endowment from the media mogul to grant scholarships to female directors in the wake of his sexual harassment scandal. “The USC School of Cinematic Arts will not proceed with Mr. Weinstein’s pledge to fund…
October 11, 2017 at 12:10 pm
In the past 30 years, the way that economists understand people’s behavior has undergone a revolution. While classical economics is based on the notion that people act with rational self-interest, many of their decisions seem far from rational. Behavioral economics was born out of the necessity to explain these seemingly irrational choices...
October 10, 2017 at 12:04 pm
No matter the organization, some amount of risk leadership needs to be assumed to move forward and take on new and exciting initiatives. For nonprofits, risk is more complex and takes on another dimension as there is more to lose in terms of social impact and social value. Risk leadership needs to be assumed but…
October 10, 2017 at 12:01 pm
The nonprofit sector in our community is the glue that holds us together. They fight for justice, care for the sick and vulnerable, and respond in times of crisis. One natural disaster or tragedy can wreak havoc on a nonprofit’s already thin bottom line...
October 10, 2017 at 11:11 am
These days, it seems like there’s a subscription box for everything—from snacks to skin care to dog treats. In fact, websites for subscription boxes received 800 percent more traffic in 2017 than in 2014. Even Condé Nast, the media giant, is making a name for itself in the subscription space...
