Fundraiser Education
October 12, 2017 at 1:18 pm
Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...
October 11, 2017 at 12:45 pm
The University of Southern California doesn’t want Harvey Weinstein’s money. School officials said Tuesday that they had rejected a $5 million endowment from the media mogul to grant scholarships to female directors in the wake of his sexual harassment scandal. “The USC School of Cinematic Arts will not proceed with Mr. Weinstein’s pledge to fund…
October 11, 2017 at 12:10 pm
In the past 30 years, the way that economists understand people’s behavior has undergone a revolution. While classical economics is based on the notion that people act with rational self-interest, many of their decisions seem far from rational. Behavioral economics was born out of the necessity to explain these seemingly irrational choices...
October 10, 2017 at 12:04 pm
No matter the organization, some amount of risk leadership needs to be assumed to move forward and take on new and exciting initiatives. For nonprofits, risk is more complex and takes on another dimension as there is more to lose in terms of social impact and social value. Risk leadership needs to be assumed but…
October 10, 2017 at 12:01 pm
The nonprofit sector in our community is the glue that holds us together. They fight for justice, care for the sick and vulnerable, and respond in times of crisis. One natural disaster or tragedy can wreak havoc on a nonprofit’s already thin bottom line...
October 10, 2017 at 11:11 am
These days, it seems like there’s a subscription box for everything—from snacks to skin care to dog treats. In fact, websites for subscription boxes received 800 percent more traffic in 2017 than in 2014. Even Condé Nast, the media giant, is making a name for itself in the subscription space...
October 10, 2017 at 11:04 am
Contact forms are one of the most important features of any website, being the main way most website users interact with an organization to ask questions or request information. If users have a poor experience using a website’s contact form, bad things happen...
October 5, 2017 at 12:33 pm
On Wednesday afternoon, former New York City mayor Michael Bloomberg took to Twitter to announce that he will match donations given to Everytown for Gun Safety, a nonprofit organization that advocates for gun control that he founded in 2014. "US has a gun violence problem," the billionaire wrote. "I'll match every donation. Give now." Bloomberg…
October 5, 2017 at 12:10 pm
Guilt as a motivator has been around a long time. It can get a donor to respond—for a while. As donors get more sophisticated and demanding, guilt becomes less and less effective. And yet, it’s a perennial favorite of nonprofits...
October 4, 2017 at 1:05 pm
For the second consecutive year, nonprofit news organizations have an opportunity to participate in a year-end fundraising match. The Democracy Fund, the Knight Foundation and the MacArthur Foundation are collaborating to match $3 million in contributions to nonprofit news organizations through the end of the year. More than 100 participating organizations are eligible to receive…
