Fundraiser Education

What We Can Learn From Jerry Lewis’ MDA Legacy
August 25, 2017 at 10:05 am

Many fundraising techniques have been tied to technology. Jerry Lewis was fortunate to make the most of television as a venue for his telethon. The world thanks you, Lewis, for enhancing philanthropy through your celebrity and encouraging others to join you...

How to Use Google Ad Grants
August 25, 2017 at 10:03 am

Did you know nonprofit owners and charity organizations can receive $10,000 of free money each month for AdWords, courtesy of Google Ad Grants? As part of the Google for Nonprofits program, Google Ad Grants provide nonprofits a way to reach their goals and passions with useful keyword tools and financial aid...

Are Prospective Donors Like Window Shoppers?
August 24, 2017 at 9:44 am

We all like to do it. It’s enjoyable, it’s free and, except for our time, it involves no commitment. When the clerk asks us if they can help us, how often do we answer, “Just looking?” I dare say we’ve often given that answer when we are actually looking for something specific, but aren’t yet ready to commit. Then again, there are many times when we’re merely “killing time...

Align Your Organization’s Values With Your Donor’s Values
August 23, 2017 at 12:25 pm

This week’s solar eclipse was heavily anticipated and highly celebrated. About 16 percent of the U.S. was able to experience a total eclipse, including Nashville. Here in Nashville, hotels were sold out as visitors came to view the eclipse, and there were plenty of viewing parties and events as everyone geared up for the magical experience...

Scout wars: Girl Scouts Accuse Boy Scouts of Recruiting Girls to Increase Membership
August 23, 2017 at 12:15 pm

Long plagued by declining membership, the Boy Scouts are considering a campaign to recruit in a previously untapped market: girls. The Girl Scouts aren’t having it. A feud between the two largest scouting organizations broke into the open Tuesday when the president of Girl Scouts of the USA called the Boy Scouts’ “covert campaign” to…

JPMorgan Is Giving $1M to Nonprofits Exposing Hate Groups in the Wake of Charlottesville
August 22, 2017 at 11:07 am

JPMorgan Chase announced Monday that it will be giving $1 million to nonprofit groups fighting extremism following the deadly white supremacist protest in Charlottesville, Va. "The events in Charlottesville have increased the urgency to confront hate, intolerance and discrimination wherever it exists," Peter Scher, head of corporate responsibility at JPMorgan, wrote in a memo to employees,…

The New Era of Opportunities and Challenges in Giving Days
August 21, 2017 at 10:31 am

Giving days have become quintessential moments in time for nonprofit organizations. They act as added events throughout the regular fundraising year to mobilize everyone internally at the organization to achieve optimize fundraising success, as well as opportunities to rally high-intent, passionate communities around a more specific, perhaps more urgent, conversation related to your cause...

The Importance of ‘Real-Time’ Education
August 18, 2017 at 11:09 am

I was fortunate enough to participate in a session of meetings with national community relations/development leaders of The Salvation Army at the Lilly Family School of Philanthropy at Indiana University last week. The Salvation Army was meeting with Lilly representatives to discuss a number of issues, including plans for their involvement with a 2018 National Community Relations/Development Conference in Indianapolis, Ind...

#NPPTrendingNow Ep. 13: How Do You Approach Wealthy Donors?
August 18, 2017 at 10:50 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Andrea Kihlstedt quizzes you with eight possible approaches for engaging wealthy donors; Nick Ellinger dives into donor retention; and we talk about how tragedies can spur charitable giving...

Bloomberg Charity to Fund Center Assisting State Attorneys General Targeting Environmental Regulatory Rollback
August 17, 2017 at 10:16 am

The NYU School of Law plans to launch a new center funded by Michael Bloomberg's charitable organization to assist state attorneys general that oppose moves by the Trump administration to eliminate and scale back environmental and energy regulations. The charity, Bloomberg Philanthropies, which was founded by the former mayor of New York City, will donate…