Fundraiser Education

Do You Want to Be an Awesome MGO?
June 19, 2017 at 11:00 am

When people ask you what you do for a living, how do you talk about it? When you are finished telling the person what you do and why, are they thinking: “Wow, this person really loves their job,” or “Hmm… I’m glad I’m not doing what they are doing...

Focus on Better, Not More
June 15, 2017 at 12:07 pm

Getting your fundraising program to deliver the ongoing revenue your organization needs to fulfill its important mission is often about focusing on better rather than more. As we work to generate the much-needed revenue, we often get lost in the rush to simply do more of what we’re already doing. That probably gives us some results, but at what cost?...

Fundraisers Have No ‘Summer Slump’
June 15, 2017 at 12:02 pm

For many nonprofits, fundraising energy becomes sluggish as the temperatures rise. It may not be prime event season, donors may be too busy for a visit, mailing an appeal letter might be put off until fall, and online efforts take a back seat to vacation and “summer hours...

A Cautionary Tale: Gift Solicitation Gone Wrong
June 12, 2017 at 11:15 am

Have you ever wondered what the ideal number of people is to solicit a gift? Is a one-on-one meeting best? Perhaps you should bring two people—your president and campaign chair? Or perhaps three people would be even better—president, campaign chair and board member. Sounds reasonable, right? Get a power team to solicit a power gift! But here’s a story that will set you straight...

Conflicting Agendas Kill Major Gift Programs
June 12, 2017 at 10:54 am

It is always amazing to me how smart, responsible adults can kill or at least smother a very good thing. I’m talking about the case at a southern university, which has 15 colleges and one major gift officer assigned to each college...

How to Best Market Monthly Programs to Donors
June 12, 2017 at 10:50 am

I just came back from presenting a workshop on monthly donors to a group of nonprofits in Michigan. One of the questions asked was the one on how to best market monthly donor programs to existing donors, especially for small organizations with limited funds and limited time...

The 5 Donor Love Languages
June 9, 2017 at 12:01 pm

If love is the answer, what was the question? It seems the question on our minds these days is, "How do I raise more money" or "How do I retain my current donors and get them to give more?"...

And the Most Generous Country in the World Is …
June 9, 2017 at 11:53 am

The World Giving Index is an annual report published by the Charities Aid Foundation. It uses data gathered by Gallup and ranks more than 140 countries in the world based on how charitable they are...