Fundraiser Education

How to Best Market Monthly Programs to Donors
June 12, 2017 at 10:50 am

I just came back from presenting a workshop on monthly donors to a group of nonprofits in Michigan. One of the questions asked was the one on how to best market monthly donor programs to existing donors, especially for small organizations with limited funds and limited time...

The 5 Donor Love Languages
June 9, 2017 at 12:01 pm

If love is the answer, what was the question? It seems the question on our minds these days is, "How do I raise more money" or "How do I retain my current donors and get them to give more?"...

And the Most Generous Country in the World Is …
June 9, 2017 at 11:53 am

The World Giving Index is an annual report published by the Charities Aid Foundation. It uses data gathered by Gallup and ranks more than 140 countries in the world based on how charitable they are...

Collaboration Is Key: Coping With the New Administration
June 8, 2017 at 12:37 pm

The fundraising industry deserves kudos for the collaborative spirit in which we have always worked, and I hope that it trickles up to other institutions as an effective way to counter the dismantling of our agencies, free speech and democracy as we know it...

5 Guidelines for a Simplified Nonprofit Strategic Planning Process
June 8, 2017 at 12:16 pm

Everything I knew and read about strategic planning said that it took a lot of time and money. I struggled every day to figure out how to get everything done with very limited resources. All the books I read and all the classes I attended bombarded me with copious information and theory. How could I narrow it down and make it work for me in my small nonprofit?...

Keep the Singing Out of Direct Mail
June 8, 2017 at 12:04 pm

There are a lot of disaster stories out there; some are just plain sad, and some didn’t even make the mailstream. One such sad story began with the creative, and the clients decided that they wanted to have a singing microchip sing a popular song about their product...

Fundraiser, What Are You Selling?
June 8, 2017 at 12:01 pm

I was speaking recently with Dave Goetz of CZ Strategy, and our conversation turned to challenges facing nonprofit organizations. When he asked what I thought was the biggest challenge fundraisers had to deal with, I didn’t answer with the usual suspects...

Report: 2017 Nonprofit Communication Trends
June 7, 2017 at 10:32 am

It is of utmost importance to implement effective communication in a nonprofit organization. Why? Because effective communication leads to higher team performance, which ultimately leads to more proficiency within the organization...

More Copy Could Equal More Donations
June 7, 2017 at 10:25 am

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...