Fundraiser Education

Event T-Shirts (Are They Worth It?)
May 31, 2017 at 10:36 am

There is a common lack of understanding about the value of redemption in driving fundraising. As opposed to being a “thank you for your participation” item, the data shows that the act of redeeming for appropriately selected items results in higher levels of revenue on the part of volunteer fundraisers and donors alike...

Mental vs Physical: Are You Skipping One of the Two Creations?
May 30, 2017 at 1:19 pm

So many nonprofit leaders get into this sector because they are good at filling needs. They get so good at doing that they draw other people into their orbit. Because they’ve been good at doing, they just keep “doing” and think this is what nonprofit work is about...

Wise Use of Social Media: Tips for Nonprofits
May 30, 2017 at 12:01 pm

Social media can be a great tool to promote social change. Nonprofits are taking advantage of such tools to advance their mission. However, social media can pose some risks if not used properly. You should develop a policy that employees can use when making decisions about posting on social media...

Find the Right Board Giving Goal for Your Capital Campaign
May 30, 2017 at 11:53 am

What percentage of your campaign goal should your board members give to your capital campaign? Twenty-five percent? Forty percent? Ten percent? Again and again, I’ve seen board members stumble over this question. They want to do what’s right; but really, they have no idea what’s appropriate or more importantly, what’s possible...

How Many Monthly Donors Can You Expect?
May 30, 2017 at 11:44 am

That was one of the questions someone asked me after a recent webinar. That is the $64 million question, isn’t it? The answer may surprise you, because it differs by organization size and organization’s motivation to grow its monthly donors...

Unraveling Donor-Centricity: Love Is the Answer
May 26, 2017 at 10:19 am

Great fundraising is focused on the long-term—taking that donor from first-time gift… to lifetime. And it’s built around the science of human behavior and what actually works. We see it time and time again: the very practice of donor-centricity leads to community...

Advancing the Nonprofit Landscape: Part 1
May 25, 2017 at 11:29 am

Use of the Internet to fundraise was launched in the late 1990s, and through a process of trial and error, nonprofit organizations have slowly been able to build donor’s confidence in the technology and grow their online database for giving...

Rise of the Donor-Advised Fund: A Fast-Growing Vehicle to Charitable Giving
May 25, 2017 at 9:41 am

In our sector, we are constantly faced with obstacles of how we can increase charitable giving; but more particularly, how can we get our donors to continue to give over the years. A donor-advised fund is an account sponsored by a nonprofit organization that enables donors to give to charities and receive tax benefits—essentially a charitable savings account…