Fundraiser Education

It’s Important to Keep Your Personal Finances in Order (and Here’s Why)
May 19, 2017 at 10:22 am

I am always interested in attending educational conferences and seminars in order to learn why people give and what motivates people to give. I recently attended the Rethinking Wealth meeting in Indianapolis sponsored by the National Christian Foundation and OneAscent. Pastor Ralph Browne “Chip” Ingram was the keystone speaker. He has been a pastor, coach and teacher for more than 25 years. He is currently senior pastor of the Venture Christian Church in Los Gatos, Calif...

What Today’s Donor Wants: Managing Expectations and Measuring Impact
May 18, 2017 at 11:22 am

A transformation of sorts has occurred over the last 20 years in regard to donors’ expectations of nonprofits. In years past, donors were generally satisfied with the act of giving itself, relying on little more than the assurances of the nonprofit beneficiary of their donation that their funds were being put...

7 Steps to Building a Successful Charity
May 18, 2017 at 11:10 am

Whisper it quietly: Running a charity is harder than running a for-profit business. Hiring top talent on modest salaries is harder; lack of money makes it harder to move people out with a golden parachute; mergers stumble over egos when the money motive is absent. As a co-founder of eight charities, I have made more…

Between Pandering and Ignoring
May 18, 2017 at 10:59 am

When we seek to get the attention of a philanthropist to give to our cause, how do we go about it? The approach you choose will materially affect your level of success and has everything to do with how you view your donors...

Key to the Vault: Getting the Rich to Donate
May 16, 2017 at 10:08 pm

Last week the New York Times published an article titled, “How to Get the Wealthy to Donate.” The piece began with the statement, “Wealthy people are selfish jerks. So are their children.” The article chronicled research that looked at the differences in charitable giving based on net worth. The conclusion of the research studies was clear, “Across a wide range of ages, wealthy adults tended to share less of what they had with others...

Who Is Really Making the Decision?
May 16, 2017 at 11:28 am

As an agency that specializes in helping nonprofit organizations develop their brands, we often get calls from marketing managers or development directors who want to improve how their organizations communicate. It’s natural that they are the ones who reach out to us or are the ones we are put in touch with by a referral source. However, in our initial conversations with them, I ask who will be making the decision about the organization’s brand elements—such as the logo or website—and often I hear, “I will...

To Make an Impact, Ditch Unnecessary Anxiety and Unwarranted Blame
May 15, 2017 at 10:55 am

I tossed and turned much of last night worrying that an email I sent to someone had been too critical. You know the feeling that starts just after you press the send button and immediately wish you hadn’t? But this morning I found a genuinely appreciative email from the guy, thanking me for my unvarnished…

10 Reasons to Attend the NonProfit PRO Leadership Conference
May 15, 2017 at 10:35 am

It’s just about that time of the year. We are officially two days away from the annual NonProfit PRO Leadership Conference, and honestly, we could not be more excited. We not only have an impressive line-up of speakers—who just happen to be some of the most prominent thought leaders in our industry—but we also have some great activities throughout the day!...

Alienate Your Major Donor and You'll Lose Money
May 15, 2017 at 10:18 am

The CEO sought advice from her board members and business advisors on a critical organizational decision she needed to make, got the advice then promptly ignored it and did what she wanted. This always amazes me...

The Time Traveler’s Guide to Charitable Giving
May 12, 2017 at 10:31 am

We live our lives as limited beings within the borders of time and space. And as much as we seek a certain transcendence of thought, word or action, without these natural, physical limitations governing our days and years, we would not exist. And that’s not going to change. Or is it?...