Fundraiser Education

Treat Your Monthly Donor Like Your Best Friend (Until Death Do You Part)
March 27, 2017 at 8:31 am

If you’re an organization that has had monthly donors for a while, you’ll know that some of your monthly donors can and will stay with you for decades! Of course that in part depends on their age when joining. Typically, I’m seeing that those donors continue to give monthly for 5 years to 7 years...

4 Ways Storytelling Persuades Donors
March 27, 2017 at 8:31 am

Throughout the last few years, the entire world has been buzzing about the power of story. On the surface, all this conversation makes it seem like we've collectively forgotten the millennia of storytelling sprawled out before us in museums, history books, novels and campfires...

Accidental Culture Change: The Awesome Power of Monthly Giving
March 27, 2017 at 8:30 am

Two decades ago, Human Rights Campaign introduced “Partners,” our new monthly giving program. But we did so much more than that—in large part, unknowingly. We didn’t just create a program. We embarked on a journey to create an organizational culture. A culture of sustained giving...

Why Good Nonprofit Fundraisers Are Hard to Keep: Part 2
March 24, 2017 at 8:18 am

While I do believe too many fundraisers are underpaid relative to their skill sets and performance, I have a hunch it’s not the real chief culprit for fundraiser dissatisfaction. What is?...

Does the Charitable Tax Deduction Motivate You to Donate?
March 24, 2017 at 8:18 am

I spend a great deal of time thinking about potential donors. I believe research is one of the keys to success in fundraising. My excitement comes when I engage with people and ask for a gift. The greatest percentage of a fundraising person’s time, unfortunately, is not exciting...

Why the High Employee-Turnover Rate?
March 24, 2017 at 8:17 am

It’s no secret that nonprofits have an alarmingly high employee-turnover rate. Why are there new faces around the office so regularly? Many have brushed it off as “burnout,” but what does that really include? Tech Impact took a closer look at the causes of nonprofit turnover in this infographic...

5 Myths of Evergreen Philanthropy: Part 3
March 23, 2017 at 8:28 am

The entire nonprofit community—in the U.S. at any rate—is obsessed with “major gifts.” You know the ones. Those gifts, which are of such size, that create big waves as they wash up on the beach of the nonprofit...

DonorsChoose.org Helps Teachers Pay for Students’ Basic Needs
March 23, 2017 at 8:28 am

DonorsChoose.org, the nonprofit organization dedicated to funding children’s educational needs, launched its Student Life Essentials Program earlier this year. Prior to the launch, DonorsChoose conducted a survey that included 2,000 teachers who were from high-poverty schools throughout the nation...

Creating Compelling Success Stories for Your Nonprofit
March 23, 2017 at 8:27 am

Generating compelling success stories won’t happen by magic. In order to get the stories, you need to help your staff understand the importance of stories in the organization’s marketing and fundraising efforts and to feel comfortable asking clients for their stories...

Fundraising and Spring Skiing: Not All That Different
March 23, 2017 at 8:27 am

Every few years, my husband and I venture out for some springtime skiing—when the skies are bluer, the temperatures are higher and the crowds are thinner. As I catch my breath from a day on the slopes, I’m reminded that spring skiing has some similarities with fundraising...