Fundraiser Education

Why We Love Taylor Swift (and Why Fundraisers Should Too!)
September 6, 2016 at 11:39 am

It’s a fact: Other industries have received far worse hits than fundraising ever will and yet they’ve learned how to grow, change and adapt. In the face of rising challenges in fundraising, what steps can the smart fundraiser take to rise above it all and succeed despite the odds?

Developing Your Case for Support
September 2, 2016 at 8:00 am

During a recent orientation session with two new major gift officers, one individual asked me to define the term “case for support.” He was very eager to learn what I thought about the concept. It is an essential part of the fundraising process, and I'm not the only one in the profession that feels this way...

3 Year-End Annual Fundraising Tips You Haven’t Thought About
August 31, 2016 at 9:55 am

Year-end annual fundraising is when the rubber meets the road. This is the time for creative fundraising campaigns! There’s tons of money at stake this fall. It’s the generous time of year, when donors think about giving. Donors give more, especially in December and the last days of the year...

3 Innovative Envelope Ideas to Shake Up Your Direct Mail
August 30, 2016 at 11:20 am

In a mailbox that’s a little less crowded than just a few years ago, there’s still a daunting task at hand for fundraisers: how to stand out to the prospective member or donor. Even with a full box of exciting tools at your disposal, the good ol’ envelope is still just an envelope, right?...

Are Dogs Better Listeners Than Fundraisers?
August 30, 2016 at 10:32 am

As Garth Stein's "The Art of Racing in the Rain" opens, Enzo, the canine narrator, tells a story that will make you laugh, make you cry and make you laugh again. And we’re left with no doubt that Enzo would be as remarkable a human as he was a dog. And that he’d be one heck of a good fundraiser...

5 Fundraising Mistakes You Need To Stop Making Now!
August 29, 2016 at 12:48 pm

Fundraising is an art and a science. It’s hard work and easy to screw up. Right this minute, you may be planning to make an ask and you may already have set yourself up to fail. For every 10 asks you make, you’ll get, on average, seven noes. And that’s if you are really good…

Fundraising Imitates Art: 6 Tips From a Musician's Capital Campaign
August 29, 2016 at 12:32 pm

Alone, needing money to do a new project, without a development director or fundraising systems. No gift history. No fundraising experience. Just a big idea for a music project that promised to do what art does so well: get people thinking differently about an important topic—in this case, war. That describes musician and composer Theresa Wong...

Report: Small Nonprofits Kicking Butt at Individual Fundraising
August 26, 2016 at 11:13 am

Did you know that for small nonprofits, one out of every $5 is raised online? And about half of individual donor revenue comes from donors giving less than $1,000? In addition, small nonprofits retain about 60 percent of their donors from year to year—that’s astounding! For nonprofits with budgets that are less than $2 million,…