Fundraising

Look around you today: It’s becoming increasingly more common to see women hold leadership roles at nonprofit organizations, proving that women play a central role and are becoming more dominant in today’s nonprofit landscape.

I bet the last thing you want to hear more about right now is storytelling. There are innumerable books, articles, speeches, even whole conventions about it. “CONTENT IS KING!” innumerable hordes of consultants seem to stream out of every doorway.

Artificial intelligence fundraising platforms can help you can spend significantly less time (and money) fundraising. The upshot? AI-powered technologies are demonstrating they can help nonprofits acquire new most-likely-to-donate donors within minutes.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: ramping up your capital campaign, creating an annual plan and making recurring gifts through donor-advised funds.

My 10 year-old daughter reads a monthly kids’ magazine that includes a calendar spread featuring obscure but charming national holidays, like National French Fry Day or National Bring-Your-Fidget-Spinner-to-Work Day. This Friday is National Nonprofit Day. 

How is your summer going? Some of us are now taking a large amount of time off and enjoying life. For others, it continues to be the same old grind but a bit more frustrating. It is harder to secure private meetings or group meetings. Everyone is coming or going, and it is hard to settle down.

It’s true, when we are nervous, we tend to ramble. Asking for a contribution makes most people nervous, which causes rambling. And together, we have the perfect storm to make the most common fundraising mistake: talking too much.

A gala is not major gift fundraising, nor does it really have anything to do with philanthropy. A gala is a way that nonprofits bring in cash—and in rare cases, enough net revenue to justify having one.

In this episode of the Nonprofit Chatter, Nhu Te and Taylor Shanklin are joined by Mikhaela Reid, marketing director at Doctors Without Borders, and Jennifer Bielat, EVP of client strategy at Pursuant, to chatter about trends and challenges in mass-market fundraising. 

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, such as making a gift or volunteering time, in support of your cause. And while fundraising communications are often counterintuitive to people outside of the field, the reality is that most of its best practices are grounded in time-tested techniques and principles of classical rhetoric...