Fundraising

Your Biggest Year-End Giving Season Starts Now
August 30, 2018 at 1:09 pm

Can you believe it’s almost over?! The end of summer means school is back in session and cooler weather is on the way. And for nonprofits, it also means something else: Year-end giving season is just a few months away!...

5 Ways to Commemorate National Nonprofit Day
August 17, 2018 at 12:00 pm

On Aug. 17, 1894 the Tariff Act was signed into law, which included exemptions for nonprofit organizations and charitable institutions. Today, we observe Aug. 17 as National Nonprofit Day to acknowledge the positive impact that nonprofit organizations have on our local communities and around the world...

Essentials for Fundraising Campaign Success
August 9, 2018 at 12:12 pm

Without research, any fundraising project becomes shoot-from-the-hip and cookie-cutter. With research, you are able to really achieve your potential—and ensure fundraising campaign success. It comes as no surprise that we are huge advocates for conducting campaign feasibility and planning studies.

Remembering an Icon: Jerold Panas
July 27, 2018 at 11:56 am

The fundraising world carries a heavy heart. We have lost an icon. There was only one Jerold Panas, and there never will be another. His legacy will inspire professionals for generations to come...

The Importance of a Fundraising Coach
July 20, 2018 at 12:24 pm

I have always believed in the importance of a fundraising coach. Each person is different and comes to the table with a variety of career and life experiences to share. If you can take advantage of coaching opportunities, do so...

Declare Independence from Poor Fundraising
July 12, 2018 at 12:10 pm

It's time to declare our independence from poor fundraising. Americans—and others around the world—are remarkably generous. According to Giving USA, charitable gifts in the U.S. topped $400 billion for the first time last year...

2018 Fundraiser of the Year: Tabitha Glenn
July 5, 2018 at 10:02 am

At ALSAC/St. Jude Children’s Research Hospital, Tabitha Glenn is responsible for all aspects for direct response marketing to donors who give through television, mail, radio and digital marketing programs, which include lapsed donors and acknowledgment...

5 Versatile (and Easy!) Fundraising Ideas for Small Nonprofits
June 27, 2018 at 11:49 am

Small nonprofits and mid-sized nonprofits often struggle to find the perfect fundraising strategy. It can be challenging to raise funds if your giving community is smaller than you’d like, and it’s also difficult to grow this audience in the first place.

Why Would Prospective Donors Give to Your Charity?
May 8, 2018 at 12:33 pm

Claire Axelrad writes on Clairification about the four criteria that influence donor decision-making, and they're not based on your needs. If you’re relying on prospective donors to deliberate on the merits of your appeal based on the need you convey, you’re on the wrong track...