Fundraising
You may have heard of the fundraising technique called “fundcrushing.” It was presented to me recently as a novel way to raise money. It’s based on the mistaken assumption that your prospective donors will respond if they know truly how huge the challenge is you want to solve...
#GivingTuesday and the holiday season: We all know that this is the biggest time of the year for those in the giving space. Not only that, but we also happen to think that it’s the best time to try out social fundraising for yourself to see just how powerful it can be...
Marking a new chapter in education philanthropy, the Bill & Melinda Gates Foundation will step back from its traditional education reform agenda to instead invest close to $1.7 billion over the next five years on new initiatives that include a focus on building networks of schools. "Education is, without a doubt, one of the most…
Why do so many nonprofits go for the quick fix, the easy and obvious routes to raise money? Because they work … for a while. Shortcuts and silver bullets are offered up to us every day. You’ve seen them. You’ve heard the pitches. And the truth is, we’ve all gone for them at one time or another. We’re all a bit curious. Is there really a free lunch?...
George Soros just gave most of his wealth to his charitable organization, the Wall Street Journal reported Tuesday. The billionaire philanthropist transferred $18 billion to Open Society Foundations, a sprawling international group of charities that works in more than 100 countries on projects focused on refugee relief, public health and many other topics. The $18…
Chris Long is donating the rest of his year’s salary to increase educational equality. The Philadelphia Eagles’ defensive end already gave up his first six game checks to provide two scholarships for students in Charlottesville, Va. Now, he’s using the next 10 to launch the "Pledge 10 for Tomorrow" campaign. ”My wife and I have…
The University of Illinois is launching a multibillion-dollar fundraising campaign across its three campuses, university officials announced this month, a massive effort that continues a series of expansive planning moves in the wake of the state budget impasse. The Urbana-Champaign campus seeks to collect $2.25 billion in public and private donations over the next five…
Salesforce.org, the philanthropic arm of San Francisco software company Salesforce, has become the latest technology group to announce donations for fire relief. It will donate $500,000 to “support students and schools in need.” Salesforce CEO Marc Benioff and his wife, Lynne, are donating $500,000 as well, and the company hopes to raise another $500,000 through…
How can you retain donor dollars in the wake of a crisis or disaster if your charity is not related to that crisis? In other words, suppose you are a breast cancer or Alzheimer’s charity in Houston or Florida just after hurricanes Harvey or Irma; donation dollars in these areas are currently going to The American Red Cross, the ASPCA and hunger organizations...
#GivingTuesday is right around the corner and presents a unique opportunity for nonprofits nationwide to drive in new donors (both financial and time-based). If you are not familiar with #GivingTuesday, it is a national campaign that begins the Tuesday after Thanksgiving (Nov. 28, 2017) and kicks off end-of-year giving for many people around the world...