Fundraising

Lemonade, a property and casualty insurance company that uses technology and transparency to create an insurance experience that is fast, affordable and hassle-free, donated $53,174 to 14 charities...

Is the summer season of vacation home getaways to the lake, mountain, vineyard or coast making face time with your major donors elusive? As the saying goes, “If you can’t beat them, join them.” Yes, join them on vacation!...

The carrier envelope is the key to the success of this bird conservation group’s direct mail membership campaign.

Bitcoin is red hot these days. The price of the cryptocurrency is up about 140 percent since the beginning of this year. And now it looks like bitcoin's popularity among the charitable is also on the rise. According to the recently released Fidelity Charitable 2017 Giving Report, donations made in bitcoin to Fidelity Charitable, a $16 billion…

One of the largest food banks in the United States uses several good techniques in this direct mail appeal.

One of the largest food banks in the U.S. uses several good techniques in this direct mail appeal. Mailer Name: St. Mary’s Food Bank Alliance Date Mailed: June 2014 to June 2015 St. Mary’s was founded in 1967 and bills itself as the “world’s first food bank.” This direct mail campaign, sent to its house file, […]

When you’re evaluating of the effectiveness of a fundraising program, you often have to look no farther than the internal language being used by the staff and volunteers who execute that program. Professional jargon is an unfortunate occurrence in just about any profession...

A generous match donation from Amazon will help a D.C. organization get more homeless families off the streets and into homes and jobs in the local community. Friendship Place announced Wednesday that Amazon has agreed to match all donations made to their organization now through the end of the year—up to $1 million. Friendship Place…

You’ve probably seen the stats. According to the Fundraising Effectiveness Project, retention across the U.S. is 46 percent—and about half that for new donors! You work too hard to have more than half your donors disappear, never to be heard from again...

Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...