Fundraising

Newsletter Tips for Your Nonprofit
May 15, 2017 at 10:47 am

The harsh reality of fundraising is that boring is often best. Viral video, Instagram Live, Tinder (OK, maybe not Tinder)—there’s a steady stream of cool, new, exciting channels on which fundraisers can get creative. These channels promise big short-term returns, but they’re not without risk...

Charitable Giving Expected to Increase in 2018
May 9, 2017 at 10:17 am

Ask your Magic 8-Ball about the state of charitable giving in the next few years, and there’s a good chance it’ll tell you “outlook good.” As long as it’s getting its info from Marts & Lundy and the Lilly Family School of Philanthropy at Indiana University, that is...

ExxonMobil, Employees Contribute Over $1.4M to Virginia Colleges, Universities
May 9, 2017 at 9:59 am

ExxonMobil and its employees contributed more than $1.4 million to institutions of higher education across Virginia as part of the ExxonMobil Foundation’s 2016 Educational Matching Gift Program. ExxonMobil employees, retirees, directors and surviving spouses contributed $453,000 to 34 Virginia colleges and universities, which was matched by more than $1 million in unrestricted grants from the…

5 Ways Nonprofit Marketing and Fundraising Are Like PB&J
May 9, 2017 at 9:53 am

Think about it. When you decide to make a PB&J, you give thought to the type of ingredients you’ll add to the mix: Crunchy or smooth? Strawberry jam or grape jelly? What are you, or those for whom you’re creating this delight, in the mood for? The same holds true for marketing and fundraising collaborations...

Should You ‘Hit People Up’ and ‘Twist Their Arms’ For Gifts?
May 8, 2017 at 10:32 am

Have you hit anyone up this week? Have you twisted arms? Have you called in the big guns to help you lean on your best targets? Do those words make you cringe? I sure hope so. Because if they don’t, then you’ve got some serious work to do to reshape the way you think about fundraising...

Nonprofit Helps Veterans With PTSD, Addiction Using One-of-a-Kind Program
May 5, 2017 at 2:15 pm

A new program is helping veterans struggling with substance abuse find renewed hope. "This is something I still battle. This is not gone, it's not going away. Places like this they help me” Dan, a Marine veteran, said. It wasn't long ago that Dan was homeless on the streets of Worcester. After being honorably discharged,…

Civil War Battlefields Could Get Trump's First Salary Donation
May 3, 2017 at 10:17 am

The National Park Service has identified projects in three national parks—all Civil War or Revolutionary War battlefields—that could receive money donated back to the government from President Trump's presidential salary. At the top of the list are two restoration projects at the Chickamauga and Chattanooga National Military Park, both of which would cost about $78,000—almost…

GoFundMe Raises $33.8M for K–12 Teachers, Drops Major Donation to Education
May 2, 2017 at 1:09 am

GoFundMe has helped K–12 teachers launch 72,000 campaigns and raise $33.8 million to date. To celebrate National Teacher Appreciation Week this week (May 1-5), the global crowdfunding platform, in partnership with Yoobi, launched a $100,000 national contest called “We Love Teachers,” which will provide 100 teachers donations up to $1,000. To be eligible, teachers must:…

Technology Advances the Way People Give
May 2, 2017 at 1:01 am

There is no denying that technology plays an important role in the nonprofit sector. The evolution of technology has helped us strengthen our brand and reach out to our audience in a way that paper could not. It gives us a bigger voice—not to mention, a bigger platform—to project our mission to the world...

Students donate 5K Pounds of Food for Nonprofit
May 1, 2017 at 12:53 am

Each year, the Mount Vernon Presbyterian School community and its partner, Mount Vernon Presbyterian Church, hold its Share the Well Food Drive to benefit the Community Assistance Center located in Sandy Springs. And like many organizations, the partners held their annual drive around Thanksgiving. But all of that changed after a challenge was presented to…