Fundraising

In one of the webinars I present on monthly giving, one of the polls is: “How often do you ask someone to become a monthly donor?” The answer in some 50 percent of cases is not at all. Twenty percent say once a year and others more often than that—maybe twice or three times...

Play great courses. Support good causes. What’s not to like about charity golf? A reminder came on Sunday when 240 players wrapped up play at the Liberty Mutual Invitational National Finals at TPC Sawgrass. The event was the culmination of an annual series of more than 75 charity tournaments around the country that drew more…

What do you need to update, either in your program or in your own arsenal of fundraising expertise? This old dog urges you to commit to doing it. Even if you don’t find the next great fundraising breakthrough, you will learn. As Benjamin Franklin said, “I didn’t fail the test. I just found 100 ways to do it wrong."...

We’re all in this kind of work to make a real difference. After over 16 years working in the nonprofit development arena, though, I’ve learned that to be genuinely effective—to really make a difference—organizations need to be just as committed to funding their missions as they are to their mission...

Selena Gomez is using her fortune to help a cause that hits close to home. The singer/actress—who revealed that she was diagnosed with lupus in a Billboard cover story in October 2015—donated to the University of Southern California’s Keck School of Medicine, which fired up the Selena Gomez Fund for Lupus Research, People first reported. The…

Social media can be a double-edged sword for nonprofits. It’s an appropriate venue to share stories about your cause and foster community among your supporters. When it comes to fundraising, however, social media can be a confusing tool...

If you’re just starting out or if you’re in the growing stages of your monthly donor program, here is my number one recommendation: Put someone in charge! If you do this now, it will avoid “finger pointing” or worse—decreasing programs—later...

Mar. 8 was International Women’s Day, an annual movement that has been dated back to the 1900s to support the economic, political and social achievements of women and the fight for gender equality. To my strong, independent women out there—you rock! You continue to motivate and inspire us every single day...

Philanthropists, especially those who become evergreen, see giving as a relationship—an ongoing relationship. They give for reasons, which are intensely personal. Those reasons are almost never material. They give to realize their personal values for self-actualization. Nonprofits that understand this appreciate that when they ask for an investment, they’re offering something of far greater value than the financial resource a donor offers...

Manchester United announced a partnership with LGBT charity Stonewall. In a statement released on Tuesday, Manchester United said the initiative would see them work alongside the charity to help tackle LGBT issues in sport and society, including looking at ways in which inclusion and equality can be improved. Through the partnership—which makes them U.K.'s first football…