Fundraising

Google’s charitable arm is pumping $11.5 million into 10 organizations fighting for racial justice. The largest of Google.org’s new grants, $5 million, will go to the Center for Policing Equity. It’s a think tank based in New York that’s working with police departments and communities to create a database that tracks police interactions with citizens…

Peer-to-Peer fundraising is a great way to engage your donors and get them to participate in some healthy, happy, fun physical activity. We are currently surrounded by a world promoting fitness and wellness. Just look around: From fitness tracker watches (FitBit, Apple Watch) to food tracking apps (MyFitnessPal, My Macros+) to the numerous amount of “#fitspos” out there popping up like dandelions—all of these things keep you motivated to stay healthy and find any excuse to engage in physical activity, right?...

Are those of us who earn our income as fundraisers professionals? Oddly, that’s something I never really considered. I’ve always considered myself a professional and strived to act accordingly. But seeing how the occasional few in the name of fundraising act dishonorably or even illegally to increase contributions and/or their income does certainly point to at least some who view fundraising as simply a way to earn a living...

Yemen is on the verge of social, economic and institutional collapse as a merciless war continues to rage. People are struggling to survive. Since the escalation of the conflict in March 2015, over 2 million people have fled their homes, putting host communities under pressure and leading to insufficient food and inadequate access to basic medical…

One of the toughest challenges in our sector is getting donors to give time and time again—to get one-time donors to become repeat donors. Perhaps it’s showing donors the impact that the organization is making or having a mission powerful enough for donors to want to be a part of the organization. Perhaps simplifying the…

The first time I attended an Association of Fundraising Professionals meeting, I searched for the peer-to-peer fundraising sessions. There weren’t any. Each year I would go look, and there were never any sessions. Recently, a few are showing up, but they typically only involve peer-to-peer fundraising peripherally...

Just to say thank you. For years, we’ve heard that it takes 21 days to create a habit for the long haul. But in reality, it turns out that’s a bit of a myth. I say, commit to these daily calls, come hell or high water, for three months straight. Jot it down on your calendar and begin tomorrow—no ifs, ands or buts about it. And then, reach out. I want to hear from you. What habits are you embracing to ramp up your fundraising this year?...

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...

Easter Seals grabs the attention of its donors with a direct mail package that appeals to their sense of humor.

Easter Seals grabs the attention of its donors with a direct mail package that appeals to their sense of humor. Mailer Name: Easter Seals Date Mailed: April 2015 & April 2016 Getting a past donor to renew their membership or contribution can be challenging. In this direct mail package, Easter Seals follows up on its […]