Fundraising

3 Fundraising Strategies for Year End and the Final 3 Days of The Year
December 21, 2016 at 9:00 am

Do you have some fundraising strategies ready to roll to close out your year end campaign or the final three days of the year? If not, you may want to as, depending on your data source, anywhere from 5 percent to 25 percent of all online giving happens in the last three days of the…

Jeopardy! Champion Cindy Stowell's Winnings to Benefit Cancer Research Institute
December 20, 2016 at 8:00 am

There can’t be many Jeopardy! champions easier to root for than Cindy Stowell. Ms. Stowell has developed a fan base like few other contestants. But she is unable to enjoy her performance on TV, or the outpouring of love from “Jeopardy!” watchers. That’s because she died on Dec. 5, just over a week before her…

What My Parents Taught Me About Fundraising, Part 2
September 29, 2016 at 9:43 am

Last week, I mentioned some phrases my parents had said often (it seemed ad nauseam when I was a teen) that, in hindsight, I’ve realized relate to fundraising. Here are a few more “mom-isms” and “dad-isms” that constituted my earliest training in fundraising, whether I knew it then or not...

Parents of Only Daughters and First-Born Sons Are More Generous Donors
November 11, 2015 at 9:29 am

Households with more than one child are more likely to give, and donate a bigger share of their income, if the eldest is a son, a new study finds. But parents with only one child are more likely to give, and to donate generously, if that child is a daughter. The report from the Women's…

The Secret Behind Every Fundraising Success Story
October 28, 2015 at 9:42 am

As a fundraiser, I’ve been to my fair share of fundraising parties, often hosted by a board member, donor or volunteer. While these events can be a fantastic way to connect and meet new potential major donors, I typically find them to be awkward, stiff and sometimes a little too heavy on the wine. Recently,…

GOP Moneymen: Ryan a Fundraising Juggernaut
October 27, 2015 at 10:28 am

Paul Ryan has been abundantly clear: As speaker of the House, he won’t spend all of his time jetting across the country to keep the National Republican Congressional Committee flush. But far from being concerned, top GOP moneymen believe the Wisconsin Republican will be a major boon financially for the party. The national network he’s…

How Analytics and Measurement Can Improve Marketing and Fundraising for Nonprofits
October 27, 2015 at 9:57 am

Nonprofits can grow faster, solicit donations more successfully and better accomplish their missions through greater use of analytics. If you doubt the benefits of data, you can read the book Moneyball. The book and movie of the same name relate the true story of how Billy Beane, general manager of baseball’s Oakland A’s, rebuilds his…

Brown University Launches $3 Billion Fundraising Campaign
October 26, 2015 at 10:30 am

Brown University has formally undertaken what it calls the largest comprehensive fundraising push in the Ivy League school's history. The $3 billion "BrownTogether" campaign began Oct. 23, during a celebration at Pembroke Field. The university says the campaign will support education and research, campus infrastructure and student life. Brown president Christina Paxson says the fundraising…