Generational Marketing
October 27, 2015 at 9:19 am
The millennial remains a source of constant confusion and discussion as nonprofits try to determine the best way to solicit donations from the generation that is widely believed not to give. Some try to get in the millennial mindset, others try to take advantage of common characteristics, and still others suggest not worrying about younger donors and rather focusing on the older generation. So, are millennials the cause for concern that so many portray them to be? Maybe not...
October 16, 2015 at 9:57 am
The Movember Foundation, the charity that helps raise money and awareness for men's health, recently launched a mobile game based on the "Movember" phenomenon. The game, called Run Mo Run!, is available for iOS devices, with all proceeds from its microtransactions and advertisements going to men's health charities. An Android version is also on the way,…
October 9, 2015 at 9:50 am
Jose Angel Vargas, 29, lives in Anaheim, Calif., and works 60-hour work weeks at a nonprofit that seeks to break the cycle of child abuse. When he’s not at work, he’s fielding emails and phone calls about work, or going to community events or fundraisers on evenings and on weekends. He has no time for…
October 2, 2015 at 9:50 am
Each year, thousands of professionals need continuing education (CE) credits as a requirement for their profession. It is a must for individuals to stay on top of their games and have the latest knowledge available for their clients. It is also important that professionals stay in contact with their professional peers. An exchange of information is critical both in quality and quantity to professional growth and development...
September 11, 2015 at 9:38 am
First there was “Movember,” where men started growing mustaches every November to raise awareness of men’s health issues. Now, the nonprofit Feeding America is launching a new campaign called “Spoontember” to bring attention to the hunger problem by getting people to balance spoons on their noses. For the integrated campaign, created by Feeding America with…
September 10, 2015 at 9:47 am
Millennials—those Americans born from 1980 to 2000—represent the future of philanthropy, and nonprofits must to adapt to them, three young San Diego social activists said Wednesday. “The old ways of giving back are just not enough,” said Winnie Xu of Giventure, a company developing a mobile app to help millennials volunteer in their communities. “Nonprofit…
September 4, 2015 at 9:02 am
Facebook may still be a few years away from giving aggrieved users a sought-after “dislike” button, but if you think its updated charitable addition will smooth the waters until then, think again. Continuing right alongside the growing online-giving movement, the social media juggernaut has extended the availability of the “Donate Now” button to all nonprofit…
September 1, 2015 at 8:58 am
Not all events are the same—and consumers don’t believe all photos at events should be shared the same. Make sure your event falls into the “high-share” category...
August 31, 2015 at 11:22 am
It looks like there’s a new partnership in Hollywood, and it’s between Seth Rogen and Miley Cyrus. Not only will Cyrus appear in Rogen’s upcoming film, "The Night Before," but Cyrus will serve as the headliner at Hilarity for Charity’s Fourth Annual Variety Show: James Franco’s Bar Mitzvah. Hilarity for Charity is a movement led…
August 31, 2015 at 10:46 am
We are a society that values youth. We want to look young, feel young, be young—forever it seems. Billions of dollars are spent trying to recapture a youthful look. I would say our society is absolutely obsessed with it. And, as Richard and I meet major gift officers and fundraising professionals around the country, it’s…
