Generational Marketing

Last summer, donating to charity momentarily became cooler than, well, almost anything. The ALS Ice Bucket Challenge ripped through social media, with users challenging friends and family to either raise money for ALS research or dump an ice-cold bucket of water over their heads. The viral campaign ended up raising an amazing $115 million for…

Facebook for Business announced in a post that it has added “Donate Now” as a call-to-action button available for brand pages. These buttons can now appear right on a Facebook brand page or directly within an ad on the site. “Now, it’s easier than ever for nonprofits to connect with people who care about their…

Listen up, brands: What you have been told about millennials is (mostly) wrong. According to new research from Carat, based on 14,000 millennials aged 15 to 34, this age group doesn't quite meet the stereotype of "hyper-connected optimistic digital extroverts." In fact, the stereotype applies to only about 42 percent of millennials, or about 36…

If you’re like most companies and brands today, you’ve probably spent the better part of the past few years reading about, dissecting and trying to prepare yourselves and your leadership for the ever elusive Millennial generation to descend upon your organization. Why wouldn’t you? You’ve been told—perhaps even warned—that this is the largest, most diverse…