Giving Pyramid

Most nonprofits struggle to make online fundraising work. And most agencies will add "digital" on to a direct mail program, but few have cracked the code to discover what really works to raise more money online. In this free eBook, you'll learn a new methodology that will help you optimize your fundraising and grow your online revenue.

There’s quite a bit of noise out there in the major gift world on management—what next step to take, how to approach the donor, how to frame the ask, etc. And still, with all of that information, Jeff and I find hundreds of major gift officers frustrated in their jobs...

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are three trends on the giving pyramid and major gifts.

Doing the same thing over and over is relying on increased dollars, donors and gifts without expanding the number of prospects, number rated, number solicited, etc. Break out of Bill Murray's cycle in the movie "Groundhog Day" and the experience of déjà vu. Complete fundraising success depends upon your 360-degree view of the total fundraising process.

Budgeting as a fundraiser can be challenging. Too often, the overall goals seem to be (1) spend less and (2) raise more. It's as if it was as easy as simply willing it to happen … I am unable to solve that problem for you, but here are six groups you need to be sure have a starring role in your next fiscal year budget.

Digital toppled the donor pyramid. Actually, it crumbled it … slowly, surely … until there was nothing left but an empty frame. A triangle on paper. The donors no longer fit inside of it. R.I.P. donor pyramid. You had a good run.

Could you be stewarding your donors better? In today’s video, Vanessa Chase shares a technique that will help you get started when it comes to stewarding your donors. If you have any stories or advice around stewarding and retaining donors, please share it with everyone else. Leave a comment under the video. Thanks.

Create your own "March Madness" bracket theory for your fundraising program, and your organization will be the ultimate winner over time!

Middle donors provide a rare instance in which making your middle bigger will actually increase the health of your organization.

As I was thinking about this whole donor relationship thing, I looked up a few thoughts from some really smart people to see what kind of insight they could offer on how to make relationships strong and lasting. Here’s what some of them had to say.