Guerrilla Fundraising

We can see what the field really lacks is innovation or developing a new advertising technique that grabs attention and provokes like no other. In response to this need, nonprofits have slowly begun to adopt highly effective—but highly risky—ad schemes, known as nonprofit guerilla marketing campaigns...

In an article written by Professor Brian Mittendorf of Ohio State University, he answered a particularly salient question: “Are nonprofits underinvesting in advertising?” He ranked the ad spending as a percentage of expenses of the “10 largest U.S. nonprofits (as ranked by Forbes) and the 10 largest U.S. for-profits (as ranked by Fortune),” only to […]

C-level executives Angel Aloma, Danny McGregor and Atul Tandon, along with moderator Tom Harrison, discussed the biggest issues concerning fundraisers at the DMA Nonprofit Federation New York Nonprofit Conference.

C-level executives Angel Aloma, Danny McGregor and Atul Tandon, along with moderator Tom Harrison, discussed the biggest issues concerning fundraisers at the DMA Nonprofit Federation New York Nonprofit Conference.

Imagine thousands of people in 135 countries around the world, all raising their cell phones in the air at the same time and then simultaneously placing phone calls to world leaders to make a point about climate change.