Incentives

People love a good deal. This is also true for donors.

While much of advertising and promoting now lives online, real-life promo products still prove to be effective choices for marketing.

Oprah is "joining forces" with George and Amal Clooney. So are Steven Spielberg and Jeffrey Katzenberg. After the Hollywood power couple announced Tuesday they will be marching and donating in support of student survivors of the Parkland, Fla. shooting rampage, Oprah, Spielberg and Katzenberg said they would match their contribution. In a statement from George Clooney provided to USA…

I recently did a webinar for a major nonprofit preparing to roll out next year’s walk campaign to its local chapters. There were about 200 chapter directors on the call. In the last year, the nonprofit has gone away from providing incentives of consumer products and has opted for more modest gifts with its brand to recognize fundraisers and donors, per our recommendation...

Your swag may be hurting your mission. When asked about people wearing a nonprofit’s swag, most fundraising professionals will respond, “The more the better!” But when it comes to the buttons, ribbons, wristbands, t-shirts—all the stuff that people wear with a nonprofit’s brand—more is not always better. Sometimes, more can be, well, less. Here’s why...

If you're one of thousands of Harvey-ravaged Houstonians who could use a handout from Houston Texan J.J. Watt's hurricane relief fund, you're going to have to wait a little longer. While the J.J. Watt Foundation raised a mindblowing $33 million in two weeks, a foundation spokesperson said there's currently no long-term plan in place for…

The former owner of a small nonprofit on Chicago's West Side was sentenced to 21 days in jail Thursday for spending thousands of dollars in state grant money on herself instead of giving summer training jobs to teenagers. In handing down the sentence, U.S. District Judge Elaine Bucklo told Franshuan Myles that the damage done…

Recently, people throughout the U.S. watched the saga of people using their own small boats to rescue complete strangers. They did so, disregarding their own well being, performing repeated acts of heroism…

A long list of American companies have already pledged millions of dollars to help Hurricane Harvey relief efforts. The American Red Cross Opens a New Window.and other organizations are asking for donations to support their response to the storm, which caused massive amounts of flooding and left thousands stranded in Houston and nearby cities. CoreLogic…

George and Amal Clooney have joined the fight against hate groups in the U.S. The couple, through the The Clooney Foundation for Justice, have made a $1 million donation to the Southern Poverty Law Center (SPLC) that will fund a joint initiative to combat hate groups. The move comes more than a week after an…