Incentives

Levitetz $2M Gift Supports Orthopaedic Department
August 22, 2017 at 11:11 am

The Levitetz Family Foundation and Jeff Levitetz, philanthropist and longtime supporter of Cleveland Clinic Florida, has made a $2 million gift for Cleveland Clinic Florida’s nationally ranked Orthopaedic Surgery Department. His gift is being recognized with the naming of The Levitetz Department of Orthopaedic Surgery, the highest-ranked orthopedics program in Florida by U.S. News &…

Apple Is Now Taking Donations for the Southern Poverty Law Center Through iTunes
August 21, 2017 at 10:40 am

Last week, Apple CEO Tim Cook sent an e-mail to company employees, stating his disagreement with President Donald Trump’s comments concerning the violence in Charlottesville. He indicated that Apple will make a $2 million donation to the Southern Poverty Law Center and the Anti-Defamation League, and said that users would soon be able to donate…

Don’t Let It Creep Up on You: How to Rock Your Year-End Fundraising
August 9, 2017 at 9:30 pm

Have you started planning how to rock your year-end fundraising? Say what? I can hear you now, “Pam, it’s summer, and I’m going on vacation next week! Stop already.” But hey, the stats don’t lie. Almost a third of all annual giving occurs of December. Twelve percent of all giving happens in the very last…

Leveraging Our Biases to Fundraise
July 26, 2017 at 11:43 am

Unconscious bias affects our ability to raise funds for our missions. But their effect doesn’t always have to be negative. Understanding bias allows us to navigate around it, sometimes mitigating its effect, so that it doesn’t impact our bottom lines...

How to Tell Strategic Nonprofit Stories That Raise Money
July 25, 2017 at 11:20 am

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...

4 Things That Can Kill Your Walk Program
July 19, 2017 at 11:23 am

While meeting with Turnkey’s clients in New York City this week, a recurring question came up: What is the state of fundraising walks? Is the walk dying off? Will DIY someday edge out the tried and true mainstay that has raised millions—sometimes billions—of dollars for so many nonprofits?...

A Simple, But Powerful ‘Thank You’ Can Make a Big Impact
July 10, 2017 at 9:26 am

Jeff and I have talked quite a bit about “taking the donor to the scene,” the phrase that describes using words and pictures to help the donor understand, feel and “see” the need. The same thing is true on the backside of giving—the stewardship side. If you can show the donor what his or her giving has done, through a picture and a story, it can have a tremendous impact...

3 Ways to Get Current Donors to Invest Again This Year
June 26, 2017 at 11:43 am

You’ve probably seen the stats. According to the Fundraising Effectiveness Project, retention across the U.S. is 46 percent—and about half that for new donors! You work too hard to have more than half your donors disappear, never to be heard from again...

Keep Donors Coming Back With Memorable Swag Bags
June 23, 2017 at 9:08 am

Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...