Incentives

Should You ‘Hit People Up’ and ‘Twist Their Arms’ For Gifts?
May 8, 2017 at 10:32 am

Have you hit anyone up this week? Have you twisted arms? Have you called in the big guns to help you lean on your best targets? Do those words make you cringe? I sure hope so. Because if they don’t, then you’ve got some serious work to do to reshape the way you think about fundraising...

Mistakes: The Unavoidable Fundraising Nightmare
May 5, 2017 at 9:33 am

Mistakes are inevitable, how a fundraiser responds to those errors is what can really set the organization apart. Instead of spending all our time on looking for someone (anyone but me!) to blame, our first priority needs to be our donors...

Extreme Events Equals Extreme Affinity (But Think Before You Leap)
May 3, 2017 at 10:04 am

Some years ago, I was having dinner with a client and her husband, Bill. In the course of the meal, it came up that Bill was going to be doing a DIY event to raise money for breast cancer research, and they asked if I would consider sponsoring Bill for $100 for his event…

Technology Advances the Way People Give
May 2, 2017 at 1:01 am

There is no denying that technology plays an important role in the nonprofit sector. The evolution of technology has helped us strengthen our brand and reach out to our audience in a way that paper could not. It gives us a bigger voice—not to mention, a bigger platform—to project our mission to the world...

Students donate 5K Pounds of Food for Nonprofit
May 1, 2017 at 12:53 am

Each year, the Mount Vernon Presbyterian School community and its partner, Mount Vernon Presbyterian Church, hold its Share the Well Food Drive to benefit the Community Assistance Center located in Sandy Springs. And like many organizations, the partners held their annual drive around Thanksgiving. But all of that changed after a challenge was presented to…

Top 3 Monthly Donor Retention Tips
May 1, 2017 at 12:40 am

By now, you know the tremendous power monthly donors have. You know how it can help improve your donor retention to much higher levels. We typically see monthly donor retention rates between 87 percent and 95 percent—that’s double that of one-time donors...

Couple Starts Nonprofit to Help Families of Fallen Officers
April 27, 2017 at 10:23 am

One couple decided to do something to help the families affected by the increase in the number of police killed in the line of duty. The Rice family said the tragedy of Deputy Geer's death inspired them to create a nonprofit organization to help families of fallen heroes across the country. The nonprofit is called the…

Get to Know Your Donors
April 27, 2017 at 9:17 am

While “winning the lottery” and “find that pot of gold” are nice strategies to dream about, there are some more practical things you can do to get a better understanding of who your donors are—and they won’t require any more expenditure of your already stretched budget...