Individual Giving

A transformation of sorts has occurred over the last 20 years in regard to donors’ expectations of nonprofits. In years past, donors were generally satisfied with the act of giving itself, relying on little more than the assurances of the nonprofit beneficiary of their donation that their funds were being put...

Ask your Magic 8-Ball about the state of charitable giving in the next few years, and there’s a good chance it’ll tell you “outlook good.” As long as it’s getting its info from Marts & Lundy and the Lilly Family School of Philanthropy at Indiana University, that is...

A monthly donor calling up to cancel is a dreaded call for any organization. It’s something nobody wants to hear. But it’s important to respond in the right way...

Mistakes are inevitable, how a fundraiser responds to those errors is what can really set the organization apart. Instead of spending all our time on looking for someone (anyone but me!) to blame, our first priority needs to be our donors...

Events are a great way to boost donations and donors too. With the right team, strategies and tools, turn any event to an a success.

Some years ago, I was having dinner with a client and her husband, Bill. In the course of the meal, it came up that Bill was going to be doing a DIY event to raise money for breast cancer research, and they asked if I would consider sponsoring Bill for $100 for his event…

There is no denying that technology plays an important role in the nonprofit sector. The evolution of technology has helped us strengthen our brand and reach out to our audience in a way that paper could not. It gives us a bigger voice—not to mention, a bigger platform—to project our mission to the world...

I was thinking of an old friend and colleague, Henry “Hank” Rosso, recently when I was doing research on fundraising. I decided to look at Rosso’s obituary. On Feb. 1, 1999, Hank died at the age of 81 in Petaluma, Calif...

The National Park Foundation is commemorating the National Park Service’s 100th anniversary with its $350 million Centennial Campaign for America’s National Parks...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...