February 11, 2010
Fundraising professionals across the board agree that organizations have to 1) build their donor files with an eye toward stemming attrition; and 2) have a specific plan of action for winning back those donors who do fall off.
This special report from FundRaising Success offers specific tips for doing just that:
- Acquiring invested, responsive donors who are less likely to lapse
- Keeping your active donors engaged, active and interested
- Winning back donors who lapse and then making the most of those renewed relationships
