List Management

While multichannel is reaching an audience through multiple channels, an omnichannel campaign takes it a step further and connects all of those channels to create a singular experience.

It’s often said that a donor isn’t really a donor until they’ve made a second gift.

It’s often said that a donor isn’t really a donor until they’ve made a second gift. If that’s true, your new donor welcome kit might be the most important mailing you ever send. Your acquisition mailing caught their attention and moved them to support your organization. But was that just a one-off, spur-of-the-moment, emotional whim? […]

In the last few years, nonprofit organizations have been increasing their staff size by hiring more aggressively than for-profit organizations, but nonprofits are experiencing an increased competition for talent from the for-profit sector, according to Nonprofit HR’s “2017 Nonprofit Employment Practices Survey...

In the last few years, nonprofit organizations have been increasing their staff size by hiring more aggressively than for-profit organizations, but nonprofits are experiencing an increased competition for talent from the for-profit sector, according to Nonprofit HR’s “2017 Nonprofit Employment Practices Survey.” In 2016, 57 percent of nonprofits were planning to hire and 36 percent […]

When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...

While “winning the lottery” and “find that pot of gold” are nice strategies to dream about, there are some more practical things you can do to get a better understanding of who your donors are—and they won’t require any more expenditure of your already stretched budget...

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

Nonprofit charitable organizations are intended to operate for the public good. When a nonprofit charitable organization is qualified as tax exempt under Section 501(c)(3) of the Internal Revenue Code (IRC), donors can generally deduct their contributions to the charity on their tax returns. Donors are thus more likely to support charitable organizations that have an…

New River Communications takes a pair of Silver awards for direct mail—house and direct mail—acquisition. One for Camillus House and Health and another for Yellowstone Park Foundation. See why they won here...