List Management

3 Ways a Fundraising Plan Can Aid in a Data Conversion
February 3, 2016 at 11:50 am

When you convert from another donor database you will have a lot of questions: How long is the process? Who will I be working with? How can I clean up my data? Will I be trained? Can I apply filters? The most common question asked during a conversion is “what do other organizations do?” in…

Major Gift Officers: We’re All Replaceable
September 14, 2015 at 10:31 am

At this time of year, many major gift officers (MGO) are evaluating their caseloads. Great MGOs understand the donors on their caseloads are really not theirs. They understand that in order to grow the major gift program, sometimes they have to “sacrifice” some of the donors they have been cultivating and “give” them away to another MGO who is building their caseload...

What Do They Read in Gitmo? (Datacards, Part 2)
August 12, 2013

Datacards offer a wealth of information. These examples just scratch the surface. Digging in to the data can take you way beyond what you learn from glancing at surface demographics and assuming you know your prospects.

To Whom Do You Wish to Speak?
August 5, 2013

Datacards are the one- or two-page crib sheets your account executive and list broker use to determine which lists to test. And they are your friends.

The Power of Co-op(eration)
June 1, 2013

Whether you are already part of a co-op or thinking about joining one (or more), take advantage of the many prospect and housefile models available. Co-op staffs are experienced direct-marketing professionals who will help you improve your fundraising results using the latest modeling techniques, resulting in greater efficiency and more net income.

Looking Back: Don't Be Afraid of the A-Word (2004)
March 18, 2013

In the September/October 2004 issue, fundraising pros Bryan Terpstra and Maura Szendey teamed up to write "Don't Be Afraid of the A-Word," a feature that put fundraisers' minds at ease by explaining that, unlike the tax variety, creative and file audits can be stress-free and a good way to up your bottom line.