List Management

Whether you are already part of a co-op or thinking about joining one (or more), take advantage of the many prospect and housefile models available. Co-op staffs are experienced direct-marketing professionals who will help you improve your fundraising results using the latest modeling techniques, resulting in greater efficiency and more net income.

For the first time, Wiland Direct members can apply their models to Arthritis Foundation names to connect with their ideal customer types for the highest rate of response. This opportunity is open to any participant in the Wiland Direct Database.

In our August 2008 issue, Catherine Algeri, then an account director at Triplex (now InfoGroup), wrote "E-mail Appends: The Good, the Bad and the Realistic" to show how, "done correctly, this once-maligned strategy can be a real boon to list health."

In the September/October 2004 issue, fundraising pros Bryan Terpstra and Maura Szendey teamed up to write "Don't Be Afraid of the A-Word," a feature that put fundraisers' minds at ease by explaining that, unlike the tax variety, creative and file audits can be stress-free and a good way to up your bottom line.

Rickard Squared is happy to announce its appointment as list manager for the American Massage Therapy Association members list for both postal and e-mail effective Dec. 1, 2012.

Infogroup announces the March of Dimes file has been overlaid to identify merchandise buyers of children’s products along with RFM data. This will help better target the March of Dimes donors for mailers offering children’s products.

To acquire a large number of new donors quickly, nonprofits often turn to direct mail. It's cheap (well, compared to an option like direct-response television); you can target a specific geographic area or demographic; and over time you recoup your costs, identify potential major donors and planned-giving prospects, and build a loyal — and profitable — group of supporters.

New to the rental market: Josephite Missions Former Donors. The Josephites are a society of priests and brothers working in the African-American community in the United States.

Mary E. Granger & Associates announces a new list to the rental market: Spanish speaking donors to St. Labre Indian School, an organization which educates, feeds, houses and loves almost 700 Indian children in three schools. Donors have responded to Spanish-language, premium-oriented appeals. 

Infogroup is pleased to announce new management of the United States Holocaust Memorial Museum file.